20.500.12556/RUL-168427 Občutek potrošniške krivde in družbeno odgovorni kapitalizem magistrsko delo Feelings of consumer guilt and socially responsible capitalism V prvih poglavjih našega dela smo raziskovali, kako ideologija družbeno odgovornega podjetja (DOP) in družbeno odgovornega (DO) potrošništva deluje s strategijami individualizacije krivde, s tem pa omejuje kolektivno in politično naslavljanje problema. Izhajali smo iz psihoanalitičnega (Lacanovega) teoretskega okvirja, ki smo ga dopolnili z empirično raziskavo. Cilj našega dela je povezati Lacanovo psihoanalizo s sodobnimi nevroznanstvenimi koncepti in klasičnimi marketinškimi modeli ter tako pokazati relevantnost Lacana za analizo sodobne potrošniške družbe. V drugem delu smo med potrošniki izvedi anketo, da bi ugotovili, kako se strukture družbeno odgovorne potrošnje povezujejo z delovanjem potrošnikov. Iz empiričnih podatkov smo ugotovili, da (1) potrošniki občutijo krivdo v kontekstu DO, (2) da ta občutek ni samo posledica transgresij, ampak je vseprisotno čustvo, (3) da ta občutek spodbuja potrošnike k nakupovanju DO izdelkov in (4) da poveča njihovo poudarjanje pomena individualnih aktivnosti ter hkrati zmanjšuje vero v možnost in učinkovitost sistemskih sprememb. Naša raziskava poudarja potrebo po spremembi pristopa tako v delovanju politike kot v znanosti. In the first chapters of our work, we explored how the ideology of Corporate Social Responsibility (CSR) and socially responsible (SR) consumption operates through strategies of individualizing guilt, thereby limiting collective and political approaches to addressing the problem. We based our analysis on a psychoanalytic (Lacanian) theoretical framework, complemented by empirical research. The aim of our study was to connect Lacan's psychoanalysis with contemporary neuroscience concepts and classical marketing models to demonstrate Lacan's relevance for analyzing modern consumer society. In the subsequent part, we conducted a survey among consumers to investigate how the structures of socially responsible consumption relate to consumer behavior. From the empirical data, we found that: (1) consumers experience guilt in the context of SR consumption, (2) this feeling is not solely a consequence of transgressions but is an omnipresent emotion, (3) this guilt motivates consumers to purchase SR products, and (4) it increases their emphasis on the importance of individual actions while simultaneously diminishing their belief in the possibility and effectiveness of systemic change. Our research highlights the need for a shift in approach in both policy and science. družbeno odgovorno potrošništvo občutek krivde psihoanalitična teorija superego individualizacija problemov socially responsible consumption sense of guilt psychoanalytic theory superego individualization of problems true true false M. Zelko Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-04-12 08:30:11 2025-04-12 08:30:15 2025-04-18 09:53:03 0000-00-00 00:00:00 2025 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (87 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.1(043.2) 174801 233242627 18657.pdf 18657.pdf 1 6191299EF5615ADFACC71206C34AB0A0 881ba7591a332638aa3c30e479b6d0cf81b10b90564ac1ed241328a980108e0b 81205445-1766-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=201836 Fakulteta za družbene vede 0 0 0