20.500.12556/RUL-168337 Adopting transitional business models in small fitness businesses in response to business disruptions The COVID-19 pandemic disrupted economies and societies around the world and forced many industries to rethink their operations. While the ambiguity in global economies and adapted modes of operation have considerably affected small businesses in the fitness industry, few insights have been provided into the adjustments that enabled these businesses to remain operational. This study hence adopts a qualitative approach to explore the adjustments made by small fitness businesses based on transitional business models during the COVID-19 pandemic. We conducted semi-structured interviews with key informants from small fitness businesses that had encountered restrictions and limitations due to the pandemic. The findings indicate that small fitness businesses chose a trial-and-error approach while developing their business model that allowed transitional adjustments in their value propositions as they developed resilience during the disruptions. Nevertheless, existing customers’ perceptions of service quality and loyalty served as an important buffer for ensuring customer retention. business model SME disruptions sports industry interview majhna podjetja management uspešnost poslovanja true false true Angleški jezik Slovenski jezik Članek v reviji 2025-04-09 14:39:19 2025-04-09 14:42:10 2025-04-11 03:27:00 0000-00-00 00:00:00 2023 0 0 Str. 92-156 iss. 3 Vol. 33 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658 1081-8510 10.53703/001c.92989 185763075 92989-adopting-transitional-business-models-in-small-fitness-businesses-in-response-to-business-disruptions.pdf 92989-adopting-transitional-business-models-in-small-fitness-businesses-in-response-to-business-disruptions.pdf 1 729FF98E693260E46660CD3639022E79 b5435e94e0e04ef833c4b27bba240e775e3aec2fcf50ceb2a705773305a8f100 c1164365-153e-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=201644 https://jsbs.scholasticahq.com/article/92989-adopting-transitional-business-models-in-small-fitness-businesses-in-response-to-business-disruptions 0 c8391e8b-153e-11f0-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=201646 Ekonomska fakulteta 0 0 0