20.500.12556/RUL-167103 Samopredstavljanje na družbenem omrežju Facebook: zgodbe in »mikrozvezdništvo« magistrsko delo Self-presentation on social network Facebook: stories and »micro-stardom« S pojavom nevidnih žic in novih medijev, kot so pametni telefoni ter družbena omrežja, se kažejo transformacije vsakodnevnega življenja posameznikov in družbe. S kreiranjem novih virtualnih ali imagiranih prostorov, kot so družbena omrežja, se oblikuje tudi prostor za nove načine samopredstavljanja, ki so strateški in stremijo k doseganju ugodnega prikaza posameznikovega jaza, ki pa vodijo v samopromoviranje, individualizem ter narcisizem, v ozadju teh pa se kažejo tudi prakse, ki vlečejo vzporednice z življenjskim slogom zvezd. Samopredstavljanje prinaša več kot le fotografije; prinaša vpogled v posameznika, v njegovo sebstvo, v različne tipe njegovega »jaza«, katerih neskladje lahko pripelje tudi do psiholoških patologij. V magistrski nalogi na študiji primera z uporabo semiotične analize in opazovanja proučujemo, kako se uporabniki družbenega omrežja Facebook samopredstavljajo skozi zgodbe in kako se v teh zgodbah kaže fenomen »mikrozvezdništva«. Prikazujemo, da ne gre za naključne, temveč strateško zasnovane tihe prakse novodobnega načina samopredstavljanja individuumov, ki se kažejo v virtualnem – imaginarnem okolju, hkrati pa imajo veliko moč posrednega vplivanja na družbo in njeno vedenje ter delovanje znotraj resničnega sveta. The rise of the invisible wires keeping us plugged in and of new media such as smartphones and social media has led to significant changes in society and the everyday lives of its members. The establishment of new virtual or imagined spaces such as social media in turn create spaces for new ways of strategic self-presentation aimed at the external portrayal of an individual’s various versions of Self in the best possible light. At the same time, these spaces lead to self-promotion, individualism, and narcissism, bolstered by habits and practices that can be compared to the lifestyles of the celebrities or stars. Self-presentation shows viewers more than just photographs, but an insight into an individual, into his sense of Self and the various types of personal Self, whose incongruence can even result in psychological pathologies. This master’s thesis uses semiotic analysis in a case study investigating how users of the social media platform Facebook present themselves through the platform’s Story function and how the phenomenon of »microcelebrity« arises therefrom. It is shown that such practices are not random or accidental, but are a strategically designed, silent, new-age method of individual self-presentation in a virtual – imaginary environment, and at the same time those practices have a great power of indirect impact on the society, its behavior and function inside the real world. samopredstavljanje »mikrozvezdništvo« Goffman transformacija samopredstavljanja semiotična analiza self-presentation »micro-stardom« Goffman transformation of self-presentation semiotic analysis true true false D. Mertelj Slovenski jezik Angleški jezik Magistrsko delo/naloga 2025-02-09 07:30:15 2025-02-09 07:30:27 2025-02-14 11:03:38 0000-00-00 00:00:00 2024 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (64 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 077.5:159.923.2(043.2) 174625 226150403 17441.pdf 17441.pdf 1 6727C961E66BDBBE75F2B2EE2AD268E4 3cf1c1ac3934d28bcdf0fc4616829210c6ec874ef48b0288d3e5046b21bab7d2 7d544563-e6ae-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=199286 Fakulteta za družbene vede 0 0 0