20.500.12556/RUL-166358 What affects farmers' intention to learn about sustainability in online settings? an application of the extended theory of planned behaviour in Slovenia The study uses the extended Theory of planned behaviour (TPB) to explore farmers’ participation in knowledge transfer activities and the potential of information and communication technology (ICT) based agricultural advisory services. Results based on Structural Equation Modeling (SEM) and survey data of 4742 farmers who attended agri-environmental, organic farming or animal welfare training in Slovenia show that perceived behaviour control and attitudes were the most important factors influencing their intention to participate in future training. Satisfaction with the training, which was affected by the training content, design, and quality of the lecturer, had a further positive effect on the intention. We found that farmers who attended online sessions were less satisfied with the training than those participating in-person. Finally, online training was more likely attended by farmers who found it challenging to attend in-person due to lack of transportation options or time, and who had sufficient ICT knowledge, equipment and internet connection. Online sessions were also more often attended by older, female and part-time farmers. Our results emphasise the crucial role of offering advisory services adapted to the farmers’ needs and preferences, as their satisfaction influences their attendance in training programs, which are often voluntary. Furthermore, the training design and implementation should take into account the needs of different groups of farmers, as the ICT-based advisory services may still not be evenly accessible to all farmers. structural equation modelling SEM theory of planned behaviour TPB farmer training ICT-based advisory services sustainability kmetijstvo kmetje mnenja prenos znanja online trajnost Slovenija true false true Angleški jezik Slovenski jezik Članek v reviji 2025-01-08 13:52:20 2025-01-08 13:52:21 2025-01-17 10:16:04 0000-00-00 00:00:00 2025 0 0 10 str. Vol. 114, art. 103548 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 631 1873-1392 10.1016/j.jrurstud.2024.103548 220935171 1-s2.0-S0743016724003528-main.pdf 1-s2.0-S0743016724003528-main.pdf 1 224FA8A8524C2B66C8EA735D36072E68 ee2079566ba65102816c26a36ef2bbae06c569a5293031d917dcb07e7673a2ff fc4ac265-cdbe-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=197925 https://www.sciencedirect.com/science/article/pii/S0743016724003528 1 b0417998-cdbe-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=197924 Biotehniška fakulteta 0 0 0