20.500.12556/RUL-165029 Young flexitarians an insight into barriers and facilitators related to capability, opportunity, and motivation for meat reduction In recent decades, meat consumption has faced growing scrutiny from an environmental, health, and animal welfare perspective. As a result, reducing meat consumption has emerged as an important strategy to mitigate its negative effects. Flexitarians, a growing group of meat reducers, have attracted attention for potentially shaping future dietary trends. This study uses a qualitative approach and draws on 15 in-depth interviews with young flexitarians in Slovenia (YFS) to identify the main facilitators and barriers to meat reduction by exploring their motivations, capabilities, and opportunities as described in the COM-B behavioral model. This study fills the gap in studies on flexitarians using the COM-B model by looking at capabilities and opportunities, not solely motives. In addition, it fills the gap in qualitative in-depth studies on all three COM-B categories, as well as a gap in studies conducted outside northwest Europe and other primarily western geographical contexts. This study highlights important findings for the central and eastern European context that industry and governments should consider when developing behavior change strategies for healthy, sustainable diets. This study shows that strong rural family ties and limited access to meat alternatives are the major barriers to meat reduction in Slovenia. The YFS preferred whole, unprocessed foods (legumes, vegetables, grains) over processed meat alternatives and reduced their meat consumption primarily for health and environmental reasons, relying on social support from peers and information from popular documentaries and social media influencers. flexitarians meat reduction environment health capability opportunity motivation barriers facilitators meso prehrana (fiziologija) trajnost (ekologija) mladi odrasli Slovenija true false true Angleški jezik Slovenski jezik Slovenija; Članek v reviji 2024-11-21 09:51:13 2024-11-21 09:51:18 2024-11-22 03:58:01 0000-00-00 00:00:00 2024 0 0 20 str. issue 20, [article no.] 9027 Vol. 16 Oct. 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 613.261(497.4) 2071-1050 10.3390/su16209027 215027203 Vezovnik_Kamin_S.pdf Vezovnik_Kamin_S.pdf 1 DD87052718697918722105EF08E1DDDD 3f065ca6ebd74d704bbe2aa9f98a3b8068a1b510a541b5cf07acf1743c1cbfcf c01e463f-a7e5-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=195954 https://www.mdpi.com/2071-1050/16/20/9027 0 c94e3e40-a7e5-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=195955 Fakulteta za družbene vede 0 0 0