20.500.12556/RUL-164336 STOPS and multivariate hierarchical aglomerative clustering segmentation of the public regarding children’s vaccinaton communication in Slovenia Purpose – From a public health perspective, vaccination programmes significantly add to long-term, safe co-existence. However, because there is no social consensus about their benefits and risks, the promotion of vaccinations is difficult. Based on Kim and Grunig’s situational theory of problem solving (STOPS), including communicative action in problem solving (CAPS), this paper both proposes a model for identifying the involvement of mothers of young children in communication regarding vaccination and advocates for a novel approach to STOPS and CAPS data analyses. Design/methodology/approach – The methodological design develops empirical analyses of the data yielded by the STOPS model. Two approaches to determining associations between situational-motivational variables and communicative-action variables in random-sample survey data obtained in Slovenia in 2016 (N = 1704) are implemented – i.e. visual methods and multivariate agglomerative clustering algorithm. Findings – The STOPS model has been confirmed and both data-analyses approaches have shown potential by clearly demonstrating associations and patterns in the data. Based on these findings, we conclude that they have the potential to be the norm in analysing STOPS models. Research limitations/implications – Limitations of the study, which are still to be overcome, involve drawing on one sample in one country and testing only one set of indicators. Practical implications – From an academic point of view, confirmation of both the model and the analytical power of the pragmatic data-analyses methods significantly add to communication studies. From practical and social points of view, relationships among attitudes and communication behaviour, as outlined in the exposed segments of the public, enable the improvement of every step in strategic-communication planning and implementation. Originality/value – This paper fulfils an identified need to establish a theoretical framework and methodology of segmentation in vaccination-communication studies. situational theory of problem solving STOPS communicative actions in problem solving CAPS vaccination programmes vaccine hesitancy vaccination communication affective involvement cognitive involvement trust visual methods cluster analyses Slovenia cepljenje medicina razvrščanje v skupine javno zdravje Slovenija true false true Angleški jezik Slovenski jezik Članek v reviji 2024-10-22 15:28:00 2024-10-22 15:28:04 2024-10-23 11:47:05 0000-00-00 00:00:00 2024 0 0 Str. 109-129 no. 7 Vol. 29 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 303 1356-3289 10.1108/CCIJ-01-2024-0007 212547843 STOPS.pdf STOPS.pdf 1 6625BE621E9CEAED9B9044E7A02B791E c2a391fec86aea9bf1c6c708de4dc4e24cea74d766a1b679df8a0fd04cce969b 784461b2-9079-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=194668 https://www.emerald.com/insight/content/doi/10.1108/CCIJ-01-2024-0007/full/html 1 2f02831f-9079-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=194666 Fakulteta za družbene vede 0 0 0