20.500.12556/RUL-162166 Oblikovanje vizualne identitete Alpacas hill Visual identity design of Alpacas hill Alpacas hill je dopolnilna dejavnost na kmetiji Novak. Tam lahko obiskovalci spoznajo alpake in jih peljejo na sprehod. Zaradi želje po večjem razlikovanju od drugih turističnih ponudnikov in večje prepoznavnosti je prišlo do ideje, da bi vzpostavili vizualno identiteto Alpacas hill. V diplomskem delu smo raziskovali potrebe sodobnega turista in vizualno identiteto turistične destinacije. Predstavljamo naročnika Alpacas hill, njihove začetke, trenutno stanje ter njihove želje in pričakovanja. Na podlagi ugotovitev, ki smo jih pridobili iz opravljene raziskave, smo oblikovali osnovne gradnike vizualne identitete, te pa smo vključili v tiskovine, info table, zemljevid, promocijski material ter ostale aplikacije. Da bi obiskovalcem alpake in njihove karakteristike še bolj približali, smo v nekatere tiskovine vključili polsteno alpakino volno. Alpacas hill is a complementary activity at the Novak Farm where visitors can learn about alpacas and take them for walks. To differentiate from other tourist offerings and enhance recognition, the idea of establishing a visual identity for Alpacas hill was conceived. This paper explores the needs of the contemporary tourist and the visual identity of a tourist destination. We present the clients of Alpacas hill, their beginnings, current status, and their desires and expectations. Based on our findings, we designed the fundamental elements of the visual identity and integrated them into printed materials, information boards, maps, promotional materials, and other applications. To further familiarize visitors with alpacas and their characteristics, we have included felted alpaca wool in some of the printed materials. Vizualne komunikacije turistična destinacija promocija ciljna skupina grafično oblikovanje vizualna identiteta diplomska naloga. Visual communications tourist destination promotion target audience graphic design visual identity BA thesis. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-09-19 09:01:40 2024-09-19 09:01:43 2024-09-23 03:30:06 0000-00-00 00:00:00 2024 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 32056 8571.pdf 8571.pdf 1 8AAEA074001E59043238A925280FB1C3 ab2afce68518ff32be97606a2f882c1b129a61fc981cb34d14444b65bc6c1740 ebe13aa1-7654-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=191332 Akademija za likovno umetnost in oblikovanje 0 0 0