20.500.12556/RUL-160668 Načrtovanje in oblikovanje grafične podobe za lepotni salon Planning and Designing Visual Identity for Beauty Salon Diplomsko delo je obsegalo načrtovanje in oblikovanje celostne grafične podobe lepotnega salona z namenom povečanja prepoznavnosti, konkurenčnosti in pozicioniranja na trgu. Proces je vključeval raziskave trga in ciljnih skupin, načrtovanje oblikovne in komunikacijske strategije, ter izdelavo grafičnih izdelkov in tiskovin za osnovna, storitvena, promocijska in digitalna komunikacijska sredstva. Glavni cilj je bil ustvariti privlačno in prepoznavno identiteto salona, ki odraža slog, ugled in kakovost, da privabi ciljno občinstvo in predstavlja naročnico, lastnico salona. Na začetku je bila izvedena raziskava trga, namizna raziskava in analiza dobrih praks, strateška delavnica s stranko in intervjuji ciljnih skupin s pomočjo spletnega orodja Miro. Na podlagi teh rezultatov, je sledila faza načrtovanja, kjer so bile izdelane idejne zasnove in skice celostne grafične podobe, ki so bile nato razvite v končno obliko logotipa z definiranjem barv in tipografije. V naslednji, oblikovalski fazi, je bila dokončno izoblikovana podoba identitete, ustvarjeni pa so bili tudi grafični izdelki in tiskovine za osnovna, storitvena, promocijska in digitalna komunikacijska sredstva, z uporabo Apple MacBook Pro 14'' 2021 ter programskih orodij Adobe Illustrator, Adobe Photoshop, Figma in Miro. V končni fazi je bilo izvedeno preverjanje s ciljnimi skupinami v obliki intervjujev z namenom zbiranja mnenj in ocenjevanja doseženih ciljev. V rezultatih so bili prikazani in predstavljeni vsi grafični izdelki ustvarjeni v okviru diplomskega dela, ter analiza mnenj ciljnih skupin. V ugotovitvah in zaključkih so bile predstavljene glavne ugotovitve glede zadovoljstva, uspešnosti doseženih ciljev in podani predlogi za izboljšave. The diploma thesis involved planning and design of the corporate visual identity of a beauty salon, aiming to increase its recognition, competitiveness, and market positioning. Market research and target group preferences served as the foundation for creating an appealing and distinctive corporate visual identity. The process involved designing communication strategies, promotional prints, and enhancing the overall experience. The main goal was to create an attractive and recognisable identity for the salon, reflecting its style, reputation, and quality, to attract the target audience and represent the owner. Initially, market research, desktop research analysis of best practices, a strategic workshop with the client, and target group interviews were conducted using the Miro web tool. Based on these results, the planning phase followed, during which, conceptual designs and sketches of the corporate visual identity were created, eventually evolving into the final logo design with defined colours and typography. In the next, design phase, the corporate visual identity was finalised and incorporated into a diverse selection of promotional, branding, and corporate prints and products, using an Apple MacBook Pro 14'' 2021 and software tools such as Adobe Illustrator, Adobe Photoshop, Figma, and Miro. In the final phase, target group verification was conducted in the form of interviews to gather opinions and feedback to evaluate the achieved goals. The results section presented and showcased all the products created as part of the diploma thesis, along with an analysis of target group feedback. The conclusions highlighted the main findings regarding client satisfaction, the success of the goals, and suggestions for improvements. celostna grafična podoba pozicioniranje na trg oblikovanje logotipa tiskovine grafični izdelki umetniška usmeritev Corporate visual identity market positioning logo design promotional prints graphic products art direction true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-09-03 09:00:07 2024-09-03 09:00:34 2024-09-04 04:00:30 0000-00-00 00:00:00 2024 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 100612 20716.pdf 20716.pdf 1 15C0E4817B10F8C53ACB7876E71FBCC9 8372c3dac9ac8cbf3449f117758c6eb6674991786a3c92cf2bbf6349f2ccacf4 fad04812-69c1-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=189421 20717.pdf 20717.pdf 1 A136E9DF94D848ED0F06055C9FCA44D7 df0bb67cea7738d0aca76e8b62ed8ca07be89748b936d2e88a5912932f07f5f0 fada30f3-69c1-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=189422 20718.pdf 20718.pdf 1 35DAF361424A84F145D08B14E8DBF4D1 8ec4009fb05988e616bf98413cff75557dedb5a99487a83b257b2258fac93ddb fada7b37-69c1-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=189423 20719.pdf 20719.pdf 1 9946EC7D97CFAB97BA8AD3496B0E19CC 86a9c5b565f66b987e8494062a0916b3575c2e071037da76acf9b97c2a2e7f57 fadac2d8-69c1-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=189424 20720.pdf 20720.pdf 1 2F7D295D105F4ACD41CB1ED8652C5968 aa207687a282571544b9e20a2cbf48e6847099163e129e1a41b27bd383da9554 fadb244b-69c1-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=189425 Naravoslovnotehniška fakulteta 0 0 0