20.500.12556/RUL-159792 Ideologija v veganskih restavracijah: primerjalna analiza restavracij Veganika in Grashka Deli diplomsko delo Ideology in vegan restaurants: a comparative analysis of Veganika and Grashka Deli V obdobju zadnjih deset let opažamo porast števila veganov oz. ljudi, ki se prehranjujejo z rastlinsko prehrano. Za namen raziskave, v kateri sem primerjala in analizirala ideologijo dveh ljubljanskih veganskih restavraciji, sem v prvem sklopu najprej kratko opisala, kaj je veganstvo, kakšna je njegova zgodovina in kakšen je koncept tovrstnih restavracij. V drugem, empiričnem sklopu, sem z dvema standardiziranima intervjujema, metodo analize pisnih virov in s prikritim opazovanjem skušala priti do odgovorov na raziskovalni vprašanji. Zanimalo me je, ali so med veganskimi restavracijami opazne razlike glede pomembnosti in vidnosti veganske ideologije in v čem se te kažejo. Ugotovila sem, da v preučevanih primerih določene razlike vendarle obstajajo, ampak niso tako vpadljive, kot sem sprva mislila. Nekatere razlike so vidne v načinu postrežbe, v načrtih za prihodnost, v postavljanju cen, v odnosu do strank in sodelovanju z veganskimi organizacijami. V nasprotju s pričakovanji sta si izbrani restavraciji ideološko in konceptualno med seboj podobni. In the past decade, we have observed an increase in the number of vegans, or individuals following a plant-based diet. With the object of my research, in which I compared and analysed the ideology of two vegan restaurants in Ljubljana, I first briefly described what veganism is, its history, and the concept of vegan restaurants. In the second, empirical section, through two standardized interviews, a method of written source analysis, and covert observation, I attempted to find answers to the research questions. I was interested in whether there are noticeable differences between vegan restaurants regarding the importance and visibility of vegan ideology and how these differences manifest. I learned that certain differences do exist, but they are not as evident as I initially thought. Some differences are evident in the way service is provided, future plans, pricing strategies, customer relations, and cooperation with vegan organizations. Contrary to expectations, the selected restaurants are ideologically and conceptually similar to each other. veganstvo ideologija restavracija razlike veganism ideology restaurants differences true true false A. Smole Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-07-25 08:30:02 2024-07-25 08:30:10 2024-08-01 12:07:45 0000-00-00 00:00:00 2024 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (54 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.7:613.261(043.2) 162236 203384323 14129.pdf 14129.pdf 1 FFAC018547CA96096FCD41B158A6F9AA f46ba083149c1ca80a0d940c18535d5846c48b43d56b3311287b5e71b44ccf46 40e9d85b-4a4f-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187995 Fakulteta za družbene vede 0 0 0