20.500.12556/RUL-159729 Spreminjanje pomenov čokolade skozi čas: primerjalna analiza dveh generacij na primeru Maribora diplomsko delo Symbolic meanings change of chocolate through time: comparative analysis of two generations on case of Maribor Hrana je veliko več, kot le sredstvo za preživetje. Ima vrsto različnih pomenov, ki pa so kulturno specifični. Je vez med posameznikom in družbo v kateri živi. Hkrati nam določena hrana lahko prikliče spomine in občutke in s tem spreminja naše dojemanje hrane. Enako velja za čokolado. Kljub dolgi zgodovini kakava je zgodba čokolade, kot jo poznamo danes relativno kratka. Pa vendar se pomeni, ki se prepletajo z njo, že odkar so jo predhodniki Majev in Azetkov srkali iz vrčkov, še vedno prenašajo skozi vsa obdobja zgodovine, pa čeprav v spremenjeni obliki. Priznati pa moramo, da so se tokom časa tvorili novi pomeni, ki jih je predvsem sproducirala potrošniška kultura. Tako se dandanes na čokolado vežejo najrazličnejši pomeni, tako pozitivni pomeni, kot negativni – vse od bogastva, razkošja, moči, sofistikacije, ugodja, zdravja, pa do lakomnosti in požrešnosti. Zaradi cene in ekskluzivnosti, pa je posebno vlogo dobila tudi v obdarovanju, v okviru katerega pa pridobila na simbolnih pomenih, kot je simbol ljubezni, romantike, prijateljstva. Food is a lot more than just a means of survival. It has a range of different meanings that are culturally specific. It is the link between an individual and the society in which he lives. At the same time, certain foods can evoke memories and feelings and thus change our perception of food. The same goes for chocolate. Despite the long history of cocoa, the story of chocolate as we know it today is relatively short. And yet, the meanings intertwined with it, ever since the Mayan and Aztec predecessors sipped it from mugs, are still carried through all periods of history, albeit in a modified form. However, we must admit that new meanings were formed over time, which were primarily produced by consumer culture. So nowadays chocolate is associated with a wide variety of meanings, both positive and negative – everything from wealth, luxury, power, sophistication, pleasure, health, to gluttony and greed. Due to its price and exclusivity, it also played a special role in gift giving, where it acquired symbolic meanings, such as a symbol of love, romance, and friendship. hrana čokolada pomen spomin food chocolate meaning memory true true false M. Černec Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-07-20 08:30:02 2024-07-20 08:30:11 2024-08-01 13:39:26 0000-00-00 00:00:00 2024 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (54 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.7:663.91(043.2) 161983 203413251 13999.pdf 13999.pdf 1 947C3D43FEBA77AF3529E410398A8885 fe732771258f64a481eae0f3722f2905d7f758a578aaf2be3959fe140483f9d3 7f351b90-4661-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187878 14000.m4a 14000.m4a 1 673187028EB62792A587E60535E8959E e47ab3d188a2d88dcba7aa66d6b2378a9e8271707917ebca7b0ed1b81c46a444 80c89574-4661-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187879 14001.m4a 14001.m4a 1 1554BE9F2294D7E34F93111700EBF914 dca8e6949361a019460b44b59415aa8d0596d5cf9d1cbfaba304121ff76ce4d1 80d3ad2b-4661-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187880 14002.m4a 14002.m4a 1 A90C3BD2A090E890B96D778B86A47820 0745e7d6643d7f01c6641d041493b40746ebf60319bec9526e1e5ad7b9225506 80d3fc70-4661-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187881 14003.m4a 14003.m4a 1 4C576402C8A7B8BB95019A2270F0FE5E c7ade00dc4461cccad0551118c38e27df59847097e86b6cf4d52a226b9c43fff 80d46aa1-4661-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187882 Fakulteta za družbene vede 0 0 0