20.500.12556/RUL-159185 Oblikovanje pohištva za različne stanovanjske tipe ljudi diplomsko delo - visokošolski strokovni študij Designing furniture for different housing types of people graduation thesis - higher professional studies Konkurenca na trgu je v pohištveni industriji vedno večja. Uspešna podjetja se od neuspešnih razlikujejo po poznavanju potreb ciljnih kupcev in lastnih zmožnosti podjetja. Zgodba predstavlja pomembno vlogo pri prodaji izdelka. Rolf Jensen ugotavlja, da bodo prodorni liderji na tržišču postali tisti, ki bodo dobri pripovedniki "story tellers", šele potem dobri menedžerji. Treba je poznati psihologijo človeških odločitev, na kaj se odziva, kaj je razlog za nakup. Namen notranjega oblikovanja je prilagajanje človekovim potrebam in zahtevam ter usklajevanje z danimi možnostmi prostora. Predstavljamo vpogled bistvenih vplivov, ki kupca pritegnejo v nakup, ter analizo stanovanjskih profilov med različno starostno populacijo. Ljudje ne poznajo oziroma niso dovolj osveščeni o samem vplivu različnih dejavnikov, ki jih vsakodnevno obkrožajo v prostoru. Ugotovljamo, da večina ljudi živi v prostoru, katerega bi raje spremenila. Okrožajo jih barve in vzorci, katerih vpliva ne poznajo. Tudi denar ne vpliva na nakupno odločitev, če je izdelek kupcu všeč. Stanovanjski profili so med različno starostno populacijo anketianih oseb zastopani v približno enakih odstotkih, brez večjih odstopanj. Competition on the furniture industry market is ever increasing. Successful companies differ from unsuccessful ones in their understanding of the needs of target customers, and of the capabilities of the company itself. A story plays an important part in selling a product. Rolf Jensen establishes that only those, who will be good "story tellers" first and good managers second, shall become penetrating market leaders. It is necessary to understand the psychology of human decisions, like what we respond to, and what the reason for purchase is. We need to understand the factors of human response stimulation, such as colour, shape and patterns. Interior design is far from simply placing objects in a room; it is perfecting human desires according to possibilities given by the room. The thesis presents an insight into crucial influences persuading a buyer to buy, and an analysis of housing profiles in an age-diverse population. It is determined that people do not know or are not informed enough on the influence of different factors, engulfing them on a daily basis. Among other things, the research determines that most people live in an environment, which they would like to change, that they are surrounded by colours and patterns having unknown effects to them. Money plays no part in the decision to purchase, if the buyer likes the product, and that housing profiles in an age-diverse population are presented in approximately the same percentages, with no major discrepancies. stanovanjski profili barve vzorci ornamenti notranje oblikovanje housing profiles colours patterns interior design true false false N. Kočar Slovenski jezik Angleški jezik Diplomsko delo 2024-07-02 13:58:45 2024-07-02 13:58:52 2024-07-13 03:34:24 0000-00-00 00:00:00 2011 0 Ljubljana 2011 Ljubljana X, 51 f., [7] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 747:643 1903753 UNI_Kocar_Neza_2011.pdf UNI_Kocar_Neza_2011.pdf 1 D276DD8F652E228DD3F34BFCFA543939 683a06ce9e56d98709f8254e4bc51d2be72ddfc32983436e3f4d8eb6157e5ca3 82a5269d-386a-11ef-926e-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187121 Biotehniška fakulteta 0 0 0