20.500.12556/RUL-159179 Analiza dejavnikov, ki vplivajo na ceno in kakovost kitar diplomski projekt Analysis of factors affecting the price and quality of guitars B. Sc. thesis Kupci kitar imajo velikokrat težavo, kako oceniti realno vrednost inštrumenta. Zanimalo nas je, kateri so najpomembnejši dejavniki, ki vplivajo na kakovost in ceno kitar. Z anketo smo ugotovili, da so za kupce najpomembnejši: zvok, les trupa in vratu ter nekoliko manj blagovna znamka. S pomočjo AHP metode smo ugotovili, da je najpomembnejši kriterij pri oceni kitare izdelava samega inštrumenta, na samo ceno pa najbolj vpliva ubiralka kitare. The guitar buyers are often faced by dilemma on how to assess the real value of an instrument. Therefore, in my research assignment, I have focused on determining the most influential factors with an impact on quality and price of a guitar. Using the poll method we have come to the conclusion that customer opinions place the highest value on guitar sound and on quality of wood, consisting guitar neck and body; brand of a guitar is less important to potential customers. The applied AHP method has pointed out the process of guitar making as the key criteria in assessing the guitar quality; guitar fingerboard dictates the height of the price. kitara AHP metoda nakupno vedenje guitar AHP customer behaviour true false false P. Jereb Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2024-07-02 13:37:33 2024-07-02 13:37:36 2024-07-13 03:32:39 0000-00-00 00:00:00 2011 0 Ljubljana 2011 Ljubljana IX, 48 f., [4] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 780.614.131 1952649 DIP_Jereb_Peter_2011.pdf DIP_Jereb_Peter_2011.pdf 1 939713FE4E1EE5DD63A72A2B7C1738F9 3b848c2aec693155e535f9a300c84a538684a6f973cb150681d2b04888e10354 7906a1f0-3867-11ef-926e-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=187115 Biotehniška fakulteta 0 0 0