20.500.12556/RUL-158852 Pomembnost kriterijev nakupa lepljenih plošč v nekaterih evropskih državah diplomsko delo - visokošolski strokovni študij Importance of buying criteria of laminated panels on some of European markets graduation thesis - higher professional studies Podjetje mora poznati potrebe in želje svojih kupcev, ki si ob nakupu izdelajo spisek kriterijev, ki bo zadovoljeval njihove potrebe. Zato je naloga tržnikov v podjetju, da preučijo njihovo nakupno vedenje. Ugotavljali smo, kakšno je v nekaterih evropskih državah mnenje kupcev lepljenih plošč o pomembnosti nakupnih kriterijev. Odgovore na vprašanja smo dobili s pomočjo AHP analize, ki je pokazala, da so kupcem najpomembnejši kriteriji kakovost, cena in fleksibilnost. Na podlagi njihovih ocen nakupnih kriterijev lahko podjetje načrtuje trženjske aktivnosti in jih prilagaja ciljnim trgom in segmentom. A company must be aware of the needs and desires of its customers who have a list of criteria which will fulfil their purchasing needs. The task of the marketing department within the company is to examine their customers' buying behaviour. In our research, we discovered the opinion of a sample of buyers from a selection of European countries about laminated panels using their graded opinion of the importance of a range of buying criteria. Using AHP analysis of the buyers' responses, the results show that the most important criteria were quality, price and flexibility. Based on analysis of these buying criteria, the company can plan marketing activities and adapt them according to the intended market and product segment. trženje lepljene plošče AHP metoda kriteriji nakupa marketing edge-glued panels AHP analysis buying criteria true false false A. Badovinac Slovenski jezik Angleški jezik Diplomsko delo 2024-06-21 11:24:05 2024-06-21 11:24:08 2024-07-05 03:39:05 0000-00-00 00:00:00 2016 0 Ljubljana 2016 Ljubljana IX, 51 f., [5] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 630*79 2578569 UNI_Badovinac_Andrej_2016.pdf UNI_Badovinac_Andrej_2016.pdf 1 5845EDB3FFD331120A929C0C1AA0C424 f1de4344fc444b073ab67b3cca3452ac0b6184d8324082e7f68dff3c8c4940e3 04b9f752-2fb0-11ef-a25b-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=186581 Biotehniška fakulteta 0 0 0