20.500.12556/RUL-158838 Znamka kot prijatelj Brand as a friend V teoretičnem delu magistrskega dela obravnavam moderno oglaševanje kot invazivno dejavnost, ki promovira potrošništvo in kvari avtentično človeško izkušnjo. V tem delu postavljam spekulacijo o prihodnosti oglaševanja in kako bo to vplivalo tako na družbo kot tudi na življenje posameznika. Predvidevanje prihodnosti temeljim na podlagi trendov in načel v oglaševanju, ki sem jih opredelil z raziskovanjem oglaševanja v 20. in 21. stoletju. V praktičnem delu magistrskega dela sem to spekulacijo obravnaval v obliki serije petih umetniških instalacij. Vsebina teh del združuje predvidevanje prihodnosti oglaševanja z Maslowo hierarhijo potreb z namenom prikazati nesmiselnost doseganja sreče skozi potrošništvo. Začetek psihoanalize in ideologija potrošništva sta namreč produkta istega časa. In the theoretical part of the master’s thesis, I discuss modern advertising as an invasive activity that promotes consumerism and undermines authentic human experience. In this section, I speculate about the future of advertising and how it will impact both society and individual lives. My predictions about the future are based on trends and principles in advertising, which I have identified through research on advertising in the 20th and 21st centuries. In the practical part of the master’s thesis, I explored this speculation through a series of five artistic installations. The content of these works combines predicting the future of advertising with Maslow’s hierarchy of needs to illustrate the absurdity of seeking happiness through consumerism. The beginnings of psychoanalysis and the ideology of consumerism are indeed products of the same time. Vizualne komunikacije Animacija Oglaševanje Marketing Znamka Spekulacija Zasebnost Satira Možganski implant Magistrska naloga Visual communications Animation Advertising Marketing Brand Speculation Privacy Satire Brain implant MA thesis true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-06-21 09:00:22 2024-06-21 09:00:24 2024-07-05 03:34:31 0000-00-00 00:00:00 2024 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 30555 8243.pdf 8243.pdf 1 E84C833BE0B4AD1782221F93E26906B8 9aa059810fe5abb20b2d08dfc035eab89bd4c6bcec79de78fa2fa5868f379942 f1e5979c-2f9b-11ef-a25b-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=186567 Akademija za likovno umetnost in oblikovanje 0 0 0