20.500.12556/RUL-158762 Analiza konkurenčnosti trgovin s pohištvom z metodo navideznega nakupovanja diplomsko delo - univerzitetni študij Application research on the mystery shopping in stores with furniture graduation thesis - university studies V diplomskem delu smo z metodo navideznega nakupovanja analizirali konkurenčnost treh trgovin s pohištvom. Z začetno interakcijo med navideznimi kupci in okoljem trgovin smo ocenjevali zunanjost prodajnega prostora (dostop, zunanje označbe, vhod, urejenost izložbe), notranjost prodajnega prostora (čistoča, urejenost površin, različnost artiklov, označenost oddelkov, prehodi, osvetljenost, cene, različnost oblik plačila) in razstavljene artikle (pozicioniranje, pestrost, dopolnilna ponudba, preizkus, hitro informiranje). Z analizo ocen smo ugotovili, da imajo slovenske trgovine s pohištvom z vidika zunanje in notranje urejenosti ter razstavljenih artiklov še veliko rezerve v smislu povečanja svoje konkurenčnosti. Raziskava je pokazala, da je kakovost celovite ponudbe storitev odvisna tudi od ustrezne izbire, usposabljanja, motiviranja in nadziranja prodajnega osebja. In his thesis work with virtual shopping method to analyze competitiveness of the three stores with furniture. With the initial interaction between the virtual and the environment we evaluated stores buyers outside of the sales area (access, external indications, entrance, window), the inside sales area (cleanliness, neatness of surfaces, the diversity of items indicated in sections, transitions, illumination, prices, the diversity of forms of payment) and exhibited items (positioning, the diversity, the supplement to the offer, test, quick information). An analysis of the estimates we have found that the Slovenian trade with furniture have in terms of external and internal soundness and exhibited items much of the increase in its competitiveness in terms of reserves. The survey showed that the quality of a comprehensive offer of services also depend on adequate selection, training, motivating and monitoring sales staff. trženje tržno komuniciranje raziskave trga kakovost storitev trgovine s pohištvom marketing market communication market research quality of service furniture stores true false false G. Dimnik Slovenski jezik Angleški jezik Diplomsko delo 2024-06-20 10:02:21 2024-06-20 10:02:25 2024-07-04 03:40:10 0000-00-00 00:00:00 2016 0 Ljubljana 2016 Ljubljana VIII, 42 str., [2] str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 684:339.137.2 2632841 UNI_Dimnik_Gregor_2016.pdf UNI_Dimnik_Gregor_2016.pdf 1 8C873B1B62169F74AF3E76826B6B6E20 73abd16bd079d0295ff9cce73d61a1ceef1fbe41840d6838a57df62bfe903617 6e5a63c5-2edb-11ef-a73e-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=186481 Biotehniška fakulteta 0 0 0