20.500.12556/RUL-158612 Prilagoditev celostne grafične podobe za trideseto obletnico Slovenskega društva Hospic Adaptation of visual corporate identity for thirtieth anniversary of Slovenian Hospice Society Diplomsko delo je preučevalo celoten proces grafičnega oblikovanja celostne grafične podobe Slovenskega društva Hospic ob njegovi 30. obletnici. Hospic je slovensko društvo, ki se ukvarja s celostno oskrbo za umirajoče bolnike in njihove svojce. Cilj prilagoditve obstoječe celostne grafične podobe Slovenskega društva Hospic je bil doseči širšo ciljno skupino in donatorje ter hkrati ozaveščati o detabuizaciji smrti. Namen diplomskega dela je bil raziskati in testirati orodja generativne umetne inteligence na primeru prilagoditve celostne grafične podobe Slovenskega društva Hospic. Cilj je bil raziskati, ali lahko umetna inteligenca nadomesti delo grafičnega oblikovalca in popolnoma prevzame delokrog grafičnega oblikovanja. V teoretičnem delu so bili obravnavani koncepti vizualne identitete, celostne grafične podobe, elementi in komunikacijska sredstva. Preučevali smo delokrog grafičnega oblikovanja in oblikovalska načela. Raziskali smo orodja generativne umetne inteligence in jih med seboj primerjali s tehničnega vidika. V eksperimentalnem delu smo testirali orodja generativne umetne inteligence, kot so Adobe Firefly, Stable Diffusion in DALL-E 3, za generiranje osnutkov novega zaščitnega znaka. Na podlagi človeške kritične analize in presoje osnutkov je bil izbran končni znak, ki pa je bil zasnovan z orodjem generativne umetne inteligence DALL-E 3. Rezultati raziskave potrjujejo, da generativna umetna inteligenca predstavlja učinkovito orodje v grafičnem oblikovanju, vendar ni nadomestilo za človeško kritično presojanje o kvaliteti. The diploma thesis examined the entire process of graphic design of the overall graphic image of the Slovenian Hospice Society on the occasion of its 30th anniversary. Hospic is a Slovenian association dedicated to holistic care for dying patients and their relatives. The aim of adapting the existing corporate identity of the Slovenian Hospice Society is to reach a wider audience and donors while raising awareness of the detabuisation of death. The thesis aimed to investigate and test generative artificial intelligence tools, using the example of the adaptation of the corporate identity of the Slovenian Hospice Society. The aim is to investigate whether artificial intelligence can replace the work of a graphic designer and completely take over the graphic design workflow. In the theoretical part, the concepts of visual identity, integrated graphic design, elements and means of communication were discussed. The scope of graphic design and design principles were studied. We explored the tools of generative artificial intelligence and compared them with each other from a technical point of view. In the experimental part, we tested generative AI tools such as Adobe Firefly, Stable Diffusion and DALL-E 3 to generate drafts of a new trademark. A final sign was selected based on human critical analysis and judgement of the drafts, which in turn was designed using the generative AI tool DALL-E 3. The study results confirm that generative AI is an effective tool in graphic design but is not a substitute for human critical judgement of quality. Celostna grafična podoba oblikovanje promocijski material Slovensko društvo Hospic 30. obletnica generativna umetna inteligenca. Corporate visual identity design promotional material Slovenian Hospice Association 30th anniversary generative artificial intelligence. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-06-18 08:00:09 2024-06-18 08:00:16 2024-07-02 03:26:25 0000-00-00 00:00:00 2024 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 98344 20585.pdf 20585.pdf 1 A9C159B3B30666387DCF3AF295B31BE5 64bab867156cee3550f10bfe206f4b3ca404c68b3785e229fee99864a0508448 093fe566-2d38-11ef-88cb-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=186298 20586.pdf 20586.pdf 1 093A9E72ED2EEE753C2E6D3B788811EF 207f92bd2dd143b6264e7271185e21f1af8faf39586a7bfe11b30db1d63edddb 094046bf-2d38-11ef-88cb-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=186299 Naravoslovnotehniška fakulteta 0 0 0