20.500.12556/RUL-158569 Embalaža za med Packaging for honey Tema mojega diplomskega dela je grafično oblikovanje embalaže za dve vrsti medu. Poudarek je na ilustraciji, navdihnjeni z obdobjem Art Nouveau, še posebej z deli umetnika Alphonsa Mucha. Rastline, prikazane na etiketi, so avtohtone sorte, ki jih najdemo na področju Gorskega kotarja na Hrvaškem. Ilustracija nas informira o sestavi izdelka. V teoretičnem delu sem raziskovala obdobje Art Nouveau, pa tudi vlogo in način oblikovanja embalaže v poznih letih 19. stoletja in začetku 20. stoletja. Odgovorila sem na vprašanja, kaj je embalaža, kakšna je njena funkcija v prehrambni industriji, kateri so simboli in kakšen je njihov pomen, kakšni so materiali in kdo je ciljna publika. Raziskovala sem tudi med kot izdelek, čebelarstvo kot poklic in ilustracijo. V praktičnem delu sem naredila etiketo, estetsko navdihnjeno v stilu Art Nouveau in dunajske secesije, ki je tesno povezana z Art Nouveaujem, vendar z večjim poudarkom na geometrijskih oblikah in vzorcih. Etiketa je sicer narejena na sodoben način in za današnje potrošnike. Cilj je najti ravnotežje med historičnim in modernim likovnim izrazjem. The topic of my thesis is the graphic design of packaging for two types of honey. The emphasis is on the illustration inspired by the Art Nouveau period, especially the works of the artist Alphonse Mucha. The plants shown on the label are indigenous varieties found in the Gorski Kotar area in Croatia. This illustration of its aesthetic role informs us about the composition of this product. In the theoretical part, I researched the Art Nouveau period, as well as the role and method of packaging design in the late 19th and early 20th centuries. I will answer questions about what packaging is, its function in the food industry, symbols and their meaning, what the materials are and who the target audience is. I will also research honey as a product, beekeeping as a profession and illustration. In the practical part, I find a label that is aesthetically inspired by the style of Art Nouveau and Viennese Secession, which is closely related to art nouveau, but with a greater emphasis on geometric shapes and patterns. However, the label will be made in a modern way and for today’s consumers. The goal is a balance between historical and modern artistic expression. Vizualne komunikacije Grafično oblikovanje Embalaža Med Art Nouveau Diplomska naloga Visual communication Graphic design Packaging Honey Art Nouveau BA thesis true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-06-15 09:00:28 2024-06-15 09:00:31 2024-07-01 03:31:03 0000-00-00 00:00:00 2024 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 30542 8286.pdf 8286.pdf 1 BFDDA2516294E2EFB6F2A4053824CDA8 5a365b45d3c9509460756beabe33e1fddb3358753935d40ec32dbbf04d8ad2f2 f60f9f8e-2ae4-11ef-8ecb-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=186244 Akademija za likovno umetnost in oblikovanje 0 0 0