20.500.12556/RUL-156460 'Ogled v ozadju' na pretočnih kanalih: večopravilnost, generacije in privatizirana mobilnost magistrsko delo 'Background viewing' on streaming channels: multitasking, generations, and privatized mobility Množična platformizacija in video na zahtevo sta spodbudila razvoj novih praks potrošnje, ki sovpadajo z vse bolj prostorsko in časovno razdrobljenimi življenjskimi slogi, rutinami in rituali. (Upo)raba tehnologij je zaznamovana z večopravilnostjo kot načinom spopadanja z vsakodnevnimi obveznostmi. V nalogi tematiziram 'ogled v ozadju' kot mikro družbeno prakso večopravilnosti, ki opravljanje delovnih dejavnosti ali obveznosti zaznamuje s sočasnim ogledom televizijskih vsebin na pretočnih kanalih, s tem pa nakazuje na spremenjen odnos med tehnologijami, vsebinami in občinstvi. Skozi izkušnje posameznic in posameznikov, ki jih obravnavam s pomočjo aplikacije oziroma razširitve časovnega spremljanja ogleda pretočnih kanalov in z izvedbo fokusnih skupin, vzpostavljam premislek o novorazvijajoči se praksi ogleda vsebin. Naloga s sklicem na temeljne pojme intimizacije, rutinizacije in ritualizacije, fragmentacije pozornosti in kontinuirane delne pozornosti ter privatizirane mobilnosti vzpostavlja povezavo med tehnološko in uporabniško dimenzijo medijske potrošnje – naravo vsebin ter naravo in motivacijo občinstev za ogled. Pri tem skušam odgovoriti na ključen premislek – je 'ogled v ozadju' na pretočnih kanalih med izvajanjem delovnih obveznosti ogled ali le pogled. Mass platformization and video on demand have incentivized the development of new consumption habits, which clash with the evermore spatially and time-fragmented lifestyles, routines, and rituals. The use of these technologies is woven with multitasking as a way to combat everyday activities. In this paper, we discuss 'background viewing' as a microsocial practice of multitasking, which combines mundane everyday work activities with the viewing of TV content on streaming services, thus showing us the transformed relation between technology, content, and audiences. Through user experience, which I am monitoring with the help of an application, a browser extension for time monitoring viewership of streaming channels, and with the help of focus groups, I establish consideration about the newly developing practice of consuming content. The thesis connects the dimension of technology and user experience of media consumption – the nature of content and motivation of viewership through the terms of intimacy, routinization and ritualization, fragmentation of attention and the continuity of partialized attention and privatized mobility. Throughout this, I am trying to find an answer upon a key aspect: should 'background viewing' of content on streaming channels, amid work obligations, be considered viewing or simply glancing? večopravilnost ogled v ozadju pretočni kanali medijska občinstva privatizirana mobilnost multitasking background viewing streaming channels media audiences privatized mobility true true false A. Buhinjak Slovenski jezik Angleški jezik Magistrsko delo/naloga 2024-05-25 08:30:15 2024-05-25 08:30:17 2024-06-03 15:02:52 0000-00-00 00:00:00 2024 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (110 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 075.2(043.2) 161370 197611267 13880.pdf 13880.pdf 1 940A7F97E3B322F67548E6C2F216DCE4 96a259ae9225414e6fca1b4c73be22a766e57b3a543c8e9e6b1e5f61a7cdf758 45a7cefc-1a60-11ef-b03b-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=183921 Fakulteta za družbene vede 0 0 0