20.500.12556/RUL-156096 Vulnerability and perceived risks in the peer-to-peer sharing economy The peer-to-peer (P2P) sharing economy, as an attractive alternative to permanent ownership, creates a triadic relationship among three groups of participants: service enablers, providers, and consumers. One of its main features is the expansion of the user's role to the roles of consumer and provider, or “prosumer.” However, in their role as prosumers, individuals may have an aversion to participating in the P2P sharing economy market due to their sense of powerlessness and lack of control, suggesting that their vulnerability needs to be considered. Despite their importance, prosumers have not received commensurate attention in the sharing economy literature. To address this gap, we examined prosumer vulnerability's impact on risk perceptions in the role of prosumer and illuminated these risks' impact on intentions to participate. The results from a U.S. survey indicate that vulnerability is a significant driver of all risk types, for both consumers and providers. Furthermore, psychological risk and security risk are found to significantly decrease intention to participate. Unexpectedly, social risk increases intention to participate among consumers and providers, while privacy and health risks are insignificant. marketing consumer sharing economy peer-to-peer sharing economy prosumer vulnerability prosumers risk perception trženje potrošnik delitvena ekonomija true false true Angleški jezik Slovenski jezik Članek v reviji 2024-05-08 08:35:39 2024-05-08 08:35:42 2024-05-09 03:52:44 0000-00-00 00:00:00 2024 0 0 19 str. iss. 2, art. e13028 Vol. 48 Mar. 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 1470-6423 10.1111/ijcs.13028 186516483 Int_J_Consumer_Studies_-_2024_-_Culiberg_-_Vulnerability_and_perceived_risks_in_the_peer‐to‐peer_sharing_economy.pdf Int_J_Consumer_Studies_-_2024_-_Culiberg_-_Vulnerability_and_perceived_risks_in_the_peer‐to‐peer_sharing_economy.pdf 1 FCFA8D52E951150A0D3301A7606536D3 a8ff8753e3773168643c7e09427b0de96781c04084d66cca9bcd908eb037246b 7778fe60-0d05-11ef-a389-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=183332 https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13028 0 5816c703-0d05-11ef-a389-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=183331 Ekonomska fakulteta 0 0 0