20.500.12556/RUL-156094 Socialnomarketinški pristop k vključevanju albanskih priseljenk v programe za učenje slovenskega jezika diplomsko delo A social marketing approach to engage Albanian female migrants in Slovenian language learning programs Albanski priseljenci s Kosova trenutno predstavljajo eno izmed najhitreje rastočih skupin priseljencev v Kranju, kažejo pa se težave pri njihovem vključevanju v lokalno okolje. Posebej izstopa problematika albanskih žensk, ki večinoma ostajajo doma in skrbijo za gospodinjstvo, kar jim dodatno otežuje vključevanje. Pogosto zaradi tega slabo znajo slovenski jezik in niso samostojne pri opravljanju vsakodnevnih obveznosti zunaj doma. Za spodbujanje vključevanja albanskih priseljenk v programe za učenje slovenskega jezika je potrebno razumeti njihove potrebe, izzive, ovire pa tudi priložnosti glede vključevanja v take programe da bi jih lahko ustrezno vzpodbudili in motivirali za aktivno (in prostovoljno) vključevanje v take programe. S pomočjo fokusnih skupin sem želela raziskati dejavnike, ki spodbujajo oz. zavirajo albanske priseljenke pri obiskovanju tovrstnih programov. Na podlagi raziskave sem s pomočjo ključnih usmeritev socialnomarketinškega pristopa oblikovala priporočila za prilagojen jezikovni program, ki bi albanskim priseljenkam omogočal lažje vključevanje v lokalno okolje ter posledično koristil njim in skupnosti v Kranju. Kosovar Albanian immigrants represent one of the fastest growing communities in Kranj, yet their local integration faces persistent challenges. One prominent issue relates specifically to Albanian women, who mostly stay at home and take care of household duties which limits their integration opportunities. They often have poor knowledge of the Slovenian language and are not independent in performing daily tasks outside of their home. To facilitate their integration, Slovenian language learning programs have been identified as a primary tool. For the former to be successful, it is necessary to understand Albanian women’s needs and obstacles in order to influence their active and voluntary participation in such programs. Through a qualitative study, I aimed to investigate the factors that encourage or hinder Albanian immigrant women from attending Slovenian language learning programs.Based on the findings and a social marketing approach, I formulated recommendations for an adapted language learning program that would more effectively integrate Albanian immigrant women, ultimately benefiting them and the community in Kranj. socialni marketing albanske priseljenke s Kosova jezikovni programi za priseljence vključevanje priseljencev integracija migrantje social marketing female Kosovar Albanian migrants language learning programs for migrants integration of migrants integration migrants true true false M. Grabanica Slovenski jezik Angleški jezik Diplomsko delo/naloga 2024-05-08 08:30:02 2024-05-08 08:30:10 2024-05-13 11:12:56 0000-00-00 00:00:00 2024 0 Ljubljana 0 Ljubljana 1 spletni vir (1 datoteka PDF (63 str.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 364.614.2:339.138:376-054.62(043.2) 161318 195172867 13753.pdf 13753.pdf 1 FDEC70ED4E8F52B48A46B0B1D27B4883 0262c6b13b82f8810e54c811d524f9ddc953fc858b1fb281f1a0dfdb87438a90 6d936237-0d04-11ef-a389-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=183329 Fakulteta za družbene vede 0 0 0