20.500.12556/RUL-154899 THE READER AND MULTIMODALITY: A CASE STUDY ON MARK Z. DANIELEWSKI’S THE FAMILIAR BRALEC IN MULTIMODALNOST: ŠTUDIJA NA PRIMERU ROMANOV THE FAMILIAR MARKA Z. DANIELEWSKEGA The present master’s thesis is an exploration of multimodal techniques and their cognitive impact on the reader on the case of Mark Z Danielewski’s pentalogy The Familiar. The pictorial turn as described by W. J. T. Mitchell finds contemporary society to be completely infatuated with the image. The shift towards the visual has been happening in literature as well, from Wagner’s Gesamtkunstwerk to Gibbon’s theory of the multimodal genre, and the present thesis places Danielewski’s series of novels at the very pinnacle of the multimodal experimentation. The novels mostly utilise the multimodal techniques for the purposes of characterisation and link the reader and the character through a process called doubly deictic subjectivity. In the thesis these notions are put to the test empirically. A study performed on actual readers confirms the cognitive link between the reader and the character to be higher in multimodally enhanced texts. As opposed to traditionally presented literature, multimodal enhancements also engender a higher engagement of the readers. The present analysis is far from definitive and limited in scope, but it does open up more avenues for further studies. Magistrsko delo raziskuje vpliv multimodalnih tehnik in njihovega kognitivnega vpliva na bralce preko primera pentalogije The Familiar Marka Z Danielewskega. Obrat k sliki, kot ga opisuje W. J. T. Mitchell, vidi sodobno družbo kot popolnoma prevzeto s sliko. Podoben prehod k vizualnemu je opazen v umetnosti in literaturi, vse od Wagnerjevega Gesamtkunstwerka do multimodalnega žanra Alison Gibbons, pričujoče magistrsko delo pa postavlja serijo romanov Marka Danielewskega na sam vrh multimodalne eksperimentacije. V romanih se multimodalne tehnike večinoma uporabljajo zavoljo karakterizacije in povezovanja bralca z liki v procesu, imenovanem dvojno deiktična subjektivnost. Te ideje so v delu testirane tudi empirično. Študija, izvedena s pomočjo dejanskih bralcev, potrdi hipotezo, da multimodalno ozaljšana besedila utrdijo povezavo med bralcem in fikcijskim likom. V nasprotju s tradicionalno predstavljeno literaturo lahko multimodalni dodatki vzbudijo več bralčevega zanimanja in interakcije. Čeprav študija s svojim omejenim dometom ne prinese dokončnih rezultatov, odpira vrata za morebitne prihodnje raziskave na tem področju. Mark Z. Danielewski Alison Gibbons multimodality doubly deictic subjectivity semiotics Mark Z. Danielewski Alison Gibbons multimodalnost dvojno deiktična subjektivnost semiotika true false false Angleški jezik Slovenski jezik Magistrsko delo/naloga 2024-03-08 07:45:20 2024-03-08 07:45:24 2024-10-14 14:50:32 0000-00-00 00:00:00 2024 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 542743 188359683 37798.pdf 37798.pdf 1 8BBB9FC667772FF78F4957853F545D47 07d7663c02a4867ce81182c750a9d42786fe4ea30f9f8fa3ebd80965b3a7a69e 714fd06a-dd17-11ee-b35c-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=181541 Filozofska fakulteta 0 0 0