20.500.12556/RUL-154208 Reimagining the sustainable consumer why social representations of sustainable consumption matter Globally, consumers are increasingly turning to sustainable consumption practices. This article emphasizes the importance of social and cultural context in the study of sustainable consumption, drawing on social representations. It attempts to explain and empirically demonstrate how sustainable consumption is socially represented. The aim of the study was to investigate the construction of representations of sustainable consumption as knowledge and its appropriation in relation to the purchase and consumption of food. Online focus groups were employed in a cross-sectional study conducted in Slovenia and Austria. The results of the study not only show how the “global” concept of sustainable consumption is appropriated and reflected in practices in a specific national and cultural context, but also highlight the importance of social representations in terms of how their meanings can influence the emergence of new practices. Furthermore, they show how sustainable consumption can occasionally be seen in actions that precede reflection or exist in a more abstract form unrelated to actions. The results offer several implications for practitioners seeking to promote sustainable consumption. food consumption practices social representations social representations theory sustainable consumption potrošnja ekonomija trajnost ekologija hrana true false true Angleški jezik Slovenski jezik Članek v reviji 2024-02-01 09:52:05 2024-02-01 09:52:09 2024-09-18 04:18:35 0000-00-00 00:00:00 2024 0 0 Str. 847–859 iss. 4 Vol. 33 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366 2694-6424 10.1111/beer.12656 180887555 Business_Ethics_Env___Resp_-_2024_-_Golob_-_Reimagining_the_sustainable_consumer__Why_social_representations_of_sustainable.pdf Business_Ethics_Env___Resp_-_2024_-_Golob_-_Reimagining_the_sustainable_consumer__Why_social_representations_of_sustainable.pdf 1 7DC224C3077CC2601F77470594B1375A b12ae363e764fa4898412250dc6233068f6fda50a20368b568defb13fd1b5d4e d7d42ce5-7500-11ef-b232-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=190970 https://onlinelibrary.wiley.com/doi/10.1111/beer.12656 0 7f157424-c0df-11ee-9ffb-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=180463 Fakulteta za družbene vede 0 0 0