20.500.12556/RUL-154206 A heterodox approach to masstige brand fetishism, corporate pricing, and rules of consumer choice Masstige, or luxury for the masses, is a phenomenon that requires a heterodox economic approach based on Original Institutional Economics view of corporate power combined with Marxian concept of brand fetishism and post-Keynesian theories of pricing and consumer choice. The attitude toward luxury in classical works on political economy is briefly outlined. By applying the post-Keynesian theory of oligopolistic pricing, we show how the power of luxury brands enables high profits of luxury conglomerates. We use the post-Keynesian theory of consumer choice to differentiate between various types of masstige buyers. consumption luxury masstige Original Institutional Economics post-Keynesian economics potrošnja ekonomija blagovne znamke keynesianizem trženje vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2024-02-01 09:33:12 2024-02-01 09:33:15 2024-08-20 03:46:12 0000-00-00 00:00:00 2024 0 0 Str. 214–232 iss. 2 Vol. 56 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366:330.821.5 0486-6134 10.1177/04866134231184939 162772227 lah-susjan-2023-a-heterodox-approach-to-masstige-brand-fetishism-corporate-pricing-and-rules-of-consumer-choice_(3).pdf lah-susjan-2023-a-heterodox-approach-to-masstige-brand-fetishism-corporate-pricing-and-rules-of-consumer-choice_(3).pdf 1 152E732A0D8C86562632B0114EFB65A2 de47b1491e326f0ff4fea39a0513cbc507ac9485cf8c6652cf9b3ab220cd8223 c2c31651-5e02-11ef-8f74-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=188542 https://journals.sagepub.com/doi/10.1177/04866134231184939 0 10ff620e-c0dd-11ee-9ffb-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=180458 Fakulteta za družbene vede Ekonomska fakulteta 0 0 0