20.500.12556/RUL-150225 Družbeni pomen yerba mate čaja v severovzhodni Argentini Social influence of yerba mate tea in northeast Argentina Magistrsko delo raziskuje družbeni pomen priljubljenega kofeinskega napitka v Južni Ameriki. V prvem delu smo opisali metode dela in na kratko povzeli teoretski okvir antropologije hrane in pijače, pri čemer smo predstavili različne oblike analize hrane in pijače v različnih raziskovalnih poljih. Sledi opis rastline yerba mate in daljši zgodovinski opis gojenja ter pridelovanja te rastline. V naslednjem poglavju se sprašujemo, ali obstaja temna plat pridelovanja te rastline. Nadaljujemo s krajšim poglavjem, ki opisuje pridelavo mate čaja od rastline do pakiranja, ter se posvetimo raznolikim oblika pitja mate čaja po svetu, kjer različne države predstavimo v posamičnih podpoglavjih. Nato se posvetimo kulturnemu pomenu yerbe mate, kulturi slamice, nalivanja, vprašanju družbenih slojev pri pitju mate čaja, zeliščih, ki se dodajajo vročemu mate čaju in njegovi hladni verziji, tereréju. Prav tako v sklopu pitja mate čaja obravnavamo koncept gavčevstva, pache mame in mate čaj kot simbol nacionalne identitete ter ponosa. V podpoglavjih predstavimo slogane in sporočila na različnih pakiranjih yerbe mate in obravnavamo njihov pomen ter kako želijo s sporočilom yerbo mate približati potrošnikom. Teme sporočil so mate in čas, mate kot izvorna pijača, mate in družina, mate kot tradicija, mate kot narava, mate kot nostalgija preteklega časa idr. Nadaljujemo s poglavjem Imaginacija mate čaja na družbenih omrežjih, ki opisuje, ob kakšnih priložnostih in s katerimi osebami si Instagram umetniki zamišljajo pitje mate čaja. Predstavimo podpoglavja mate za umiritev in razmislek, mate za pogovor in ljubezen, mate kot spremljevalec in pitje mate čaja v različnih vremenskih situacijah. V zadnjem poglavju se navežemo še na sogovornike in predstavimo njihove odgovore na vprašanje »Kaj jim pomeni mate čaj?« ter jih v zaključnem delu analiziramo. This master's thesis explores the social significance of a popular caffeine drink in South America. In the first part, the author describes the methods used and briefly summarizes the theoretical framework of food and drink anthropology, which presents different forms of food and drink analysis in various research fields. This is followed by a description of the yerba mate plant and a lengthy historical account of its cultivation and production. The next chapter questions whether there is a dark side to the cultivation of this plant. The author then briefly describes the production of mate tea from the plant to packaging, and focuses on the various forms of drinking mate tea around the world, with different countries presented in individual sub-chapters. The author then fully examines the cultural significance of yerba mate, the culture of straws and pouring, the issue of social class in mate tea drinking, the herbs added to hot mate tea and its cold version, and the ritual surrounding it. The author also discusses the concept of gaucho culture, pacha mama, and mate tea as a symbol of national identity and pride. In sub-chapters, the author presents slogans and messages on different yerba mate packaging and discusses their meaning and how they aim to bring yerba mate closer to consumers. The topics of these messages include mate and time, mate as an original drink, mate and family, mate as tradition, mate as nature, mate as nostalgia for the past, and more. The author continues with a chapter on the imagination of mate tea on social networks, describing on what occasions and with whom Instagram artists envision drinking mate tea. The subchapters present mate for relaxation and reflection, mate for conversation and love, mate as a companion, and drinking mate tea in different weather situations. In the final part of the thesis, the author asks interviewees what mate tea means to them and presents their responses to this question, followed by an analysis. etnologija kulturna antropologija antropologija hrane antropologija pijače yerba mate pijača mate čaj ethnology cultural anthropology anthropology of food anthropology of drink yerba mate beverage mate tea true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-09-15 07:47:23 2023-09-15 07:47:26 2023-09-17 03:23:36 0000-00-00 00:00:00 2023 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 531030 31115.pdf 31115.pdf 1 27E2923065665CB86460ABAE5A7D7590 9865bda1e28b7106ad5fe07b2a3f6283895852e64e7a3b2e74f7e153b7905e81 5a5c4693-538b-11ee-9ef6-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=174790 Filozofska fakulteta 0 0 0