20.500.12556/RUL-149669 Celostna grafična podoba podjetja z ročnimi deli Corporate visual identity of company with handmade products V diplomskem delu smo prikazali potek izdelave celostne grafične podobe za novonastalo podjetje Tissa Design, ki se ukvarja z izdelavo unikatnih šivanih izdelkov in ponuja grafično oblikovanje. Naš namen je bil oblikovati inovativno in zapomnljivo celostno grafično podobo. V teoretičnem delu smo predstavili koncept celostne grafične podobe in opredelili ključne elemente, ki jo sestavljajo, kot so logotip, tipografija in barve. Razložili smo tudi njihov pomen in uporabo. Za nadaljnje oblikovanje smo se oprli na nekaj primerov podjetij, ki so nam služili kot dober vir in zgled. V eksperimentalnem delu smo najprej predstavili opremo in metode, ki smo jih uporabili pri izdelavi diplomskega dela. Nadaljevali smo z opisom in predstavitvijo podjetja in ciljne skupine, ki smo jo določili. Za lažjo izbiro logotipa smo izvedli spletno anketo. Nato smo opisali postopke izdelave celostne grafične podobe, pri čemer smo začeli z ustvarjanjem skic logotipa v programih Adobe. Sledilo je oblikovanje dodatnih elementov in promocijskih materialov. Na koncu eksperimentalnega dela smo primerjali fotografije izbranih podjetij in določili sceno za fotografije podjetja Tissa Design. Sledil je del z rezultati in razpravo, v katerem smo predstavili končne izdelke in njihove rezultate, ki smo jih tudi slikovno podkrepili. Predstavljeni so logotip podjetja, vizitka in dopisni list. Kot promocijske materiale smo oblikovali in predstavili nalepke, kemični svinčnik in nakupovalno vrečko. Za končno podobo na socialnih omrežjih smo izdelke podjetja fotografirali v skladu z zastavljenimi merili. Celostna grafična podoba je tako pripravljena na ravni, s katero se lahko podjetje predstavi na trgu. In our thesis, we presented the process of creating a comprehensive visual identity for a newly established company, Tissa Design, which specializes in producing unique handcrafted products and offers graphic design services. Our aim was to develop an innovative and memorable comprehensive visual identity. In the theoretical part, we introduced the concept of a comprehensive visual identity and defined its key elements, such as the logo, typography, and colours. We also explained their significance and usage. To further guide our design process, we drew inspiration from several companies that served as good sources and examples. In the experimental part, we first presented the equipment and methods used in our thesis. We proceeded to describe and introduce the company itself and its target audience, which we had identified. To facilitate the logo selection process, we conducted an online survey. Subsequently, we described the steps involved in creating a comprehensive visual identity, starting by sketching a logo using Adobe software. Then, additional elements and promotional materials were designed. At the end of the experimental part, we compared photographs of the selected companies and determined the visual style to be adopted in photographs of Tissa Design. Next, we provided a result and discussion section, where we presented the final products and their outcomes, supported by visual representations. The company logo, business card, and letterhead were showcased. As promotional materials, we designed and introduced stickers, a branded pen, and a shopping bag. For the final appearance on social media, we photographed products of the company according to the established criteria. Thus, the comprehensive visual identity has been created at a level that enables the company to present itself in the market. barve celostna grafična podoba fotografija logotip tipografija colours corporate visual identity photograph logo typography true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-09-08 09:00:32 2023-09-08 09:00:33 2023-09-11 03:24:09 0000-00-00 00:00:00 2023 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 95411 15281.pdf 15281.pdf 1 31EC985569D28BED4905D7F48EAF9934 1f8bc2086e31d2b923155d73831985f13b24cbbc5ab92335766bc3fda4888e67 67e50083-4e15-11ee-9323-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=174156 15282.pdf 15282.pdf 1 C3F61A1E0589F8A9D240A0ED1C0AF787 260cb11708896d8441840765c391cc2a8badaffe1451526e697a7458b6cb540b 67e8464b-4e15-11ee-9323-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=174157 Naravoslovnotehniška fakulteta 0 0 0