20.500.12556/RUL-149240 Combatting climate change through message framing? a real behavior experiment on voluntary carbon offsetting Findings from behavioral economics suggest the currently low take-up of voluntary carbon offsets (VCOs) could be increased by changing the way choices are presented. In this article, we lean on prospect theory to test the effect of loss framing on air traveler's VCO behavior and whether this contrasts with attitudes and behavioral intentions. Borrowing from experimental economics, we conduct an incentive-compatible online experiment with a real-effort task. We find that under certain conditions a loss-framed VCO message leads to higher likelihood of offsetting, indicating some presence of loss aversion. The results also reveal a substantial attitude-behavior gap and intention-behavior gap, previously postulated to be particularly strong in the tourism setting but not yet quantified. Importantly, 28% of participants with a negative attitude toward VCOs chose to offset nonetheless, indicating positive attitudes are not a pre-requisite for behavior, as hitherto stipulated. Practical, theoretical, and methodological implications of the findings are discussed. tourism environment consumer behaviour sustainable development loss framing voluntary carbon offsets pro-environmental behavior attitude-behavior gap online experiment turizem okolje vedenje potrošnikov trajnostni razvoj true false true Angleški jezik Slovenski jezik Članek v reviji 2023-09-05 14:34:39 2023-09-05 14:40:34 2024-02-29 03:41:01 0000-00-00 00:00:00 2024 0 0 Str. 883–903 iss. 4 Vol. 63 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 0047-2875 10.1177/00472875231179400 155243267 ropret-homar-knezevic-cvelbar-2023-combatting-climate-change-through-message-framing-a-real-behavior-experiment-on.pdf ropret-homar-knezevic-cvelbar-2023-combatting-climate-change-through-message-framing-a-real-behavior-experiment-on.pdf 1 13219A2DDC392BB2F4AA4722DC6A0C1B b376580114979b1baa3ddedb6a86f4eb5a5249dfc2c42102282a3b46cba5c277 4e10e9d9-d647-11ee-86bb-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=181315 https://journals.sagepub.com/doi/10.1177/00472875231179400 0 2f0a6ab4-4be9-11ee-af86-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=173667 Ekonomska fakulteta 0 0 0