20.500.12556/RUL-147375 Privacy concerns and self-efficacy in e-commerce testing an extended APCO model in a prototypical EU country Privacy concerns are an important factor in internet users’ decisions to participate in e-commerce, defined here as the use of the internet by individuals to purchase goods or services. While various studies have examined how privacy concerns and e-commerce participation are influenced by online shopping self-efficacy, personality traits, or demographic characteristics, these aspects have rarely been examined together in one single explanatory model. Therefore, this paper proposes an integrated model of e-commerce participation based on the APCO model (Antecedents, Privacy Concerns, Outcomes; Smith et al., 2011) in which internet users’ personality traits and demographic characteristics influence their privacy concerns and online shopping self-efficacy, which in turn affect e-commerce participation. The model was tested on a sample of internet users (n = 3,736) in Slovenia, a prototypical EU country in terms of internet use and online shopping. The results from path analysis showed that individuals with greater privacy concerns were less likely to participate in e-commerce, while those with higher online shopping self-efficacy were more likely to do so. Online shopping self-efficacy also reduced privacy concerns and mediated the effect of demographic characteristics on privacy concerns and e-commerce participation. Therefore, a viable strategy to increase e-commerce participation is to increase internet users’ self-efficacy. Moreover, users with different personalities seem to have different coping strategies related to privacy concerns and online shopping self-efficacy. Overall, this study highlights the importance of online shopping self-efficacy for comprehensively analyzing the antecedents and outcomes of privacy concerns in e-commerce. Big Five personality traits privacy concerns path analysis self-efficacy survey e-commerce elektronsko poslovanje spletno nakupovanje zasebnost Slovenija true false true Angleški jezik Slovenski jezik Članek v reviji 2023-07-03 13:01:30 2023-07-03 13:01:32 2023-12-21 10:10:23 0000-00-00 00:00:00 2023 0 0 11 str. art. 101289 Vol. 60 Jul.-Aug. 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 342.721:004.738.5:339.162.3(497.4) 1567-4223 10.1016/j.elerap.2023.101289 157488643 Bartol_et_al_ECRA_koncni.pdf Bartol_et_al_ECRA_koncni.pdf 1 3EE029D855E1ACB8B894C2962C924244 d5b72dda94ccd6601aaa6016c56ce3ba3cac9aa0ed9cccd58f993289cd930783 d2601aeb-3cd5-11ee-b9d7-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=172460 https://www.sciencedirect.com/science/article/pii/S1567422323000546 0 e2e795b5-3cd5-11ee-b9d7-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=172461 Fakulteta za družbene vede Filozofska fakulteta 0 0 0