20.500.12556/RUL-147367 Ethical judgments in the sharing economy when consumers misbehave, providers complain The complex triadic relationships among consumers, providers, and platforms in the sharing economy have led to increasing conflicts in the interactions between the actors involved, especially when it comes to unethical behavior, such as rule breaking by consumers. This paper examines consumer misbehavior from the perspective of their peers, i.e., service providers. In two studies (an experiment and a survey, combined N = 452), we observe a significant positive effect of ethical climate and a significant negative effect of trust in consumers on providers' strictness of ethical judgments of consumer misbehavior and through this on negative word of mouth. Further, the survey results show that the relationship between the strictness of ethical judgments and negative word of mouth is only significant for providers with low or medium levels of trust in the platform. The results highlight the importance of regulating consumer misbehavior in the sharing economy. marketing sharing economy ethics consumer behaviour consumer misbehavior ethical judgment negative word of mouth trust trženje delitvena ekonomija etika vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2023-07-03 11:50:32 2023-07-03 11:50:35 2023-07-04 03:35:02 0000-00-00 00:00:00 2023 0 0 Str. 517-531 iss. 2 Vol. 32 Apr. 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 2694-6416 10.1111/beer.12520 141459971 Business_Ethics_Env___Resp_-_2023_-_Culiberg_-_Ethical_judgments_in_the_sharing_economy__When_consumers_misbehave_.pdf Business_Ethics_Env___Resp_-_2023_-_Culiberg_-_Ethical_judgments_in_the_sharing_economy__When_consumers_misbehave_.pdf 1 4B6D6B1AA5A2A5E170994CB037405DA4 585ced758014d237b34987c92d651d823aa8480c40a9cf1060e8b8b20977a021 e47107dc-1986-11ee-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=170912 https://onlinelibrary.wiley.com/doi/10.1111/beer.12520 0 c914906c-1986-11ee-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=170910 Ekonomska fakulteta 0 0 0