20.500.12556/RUL-146998 Moral categorization of opportunists in cross-border interfirm relationships This study draws on theory of dyadic morality and categorization to disentangle opportunistic behaviors from the perception by their victim that leads to the moral categorization of the perpetrator as an opportunist. We show that it is this moral categorization, not the behaviors, that determines the trust beliefs of the victim. Further, the effect of psychic distance on the process of perpetrator moral categorization as an opportunist depends on the form of opportunistic behaviors. Finally, this study questions the cultural universality of opportunism by showing that effects of opportunistic behaviors on categorization vary across national cultures-based on data sets of French and Slovene exporters. consumption consumer behaviour ethics opportunistic behavior psychic distance trust moral categorization potrošnja vedenje potrošnikov etika true false true Angleški jezik Slovenski jezik Članek v reviji 2023-06-19 15:29:29 2023-06-19 15:33:53 2023-06-20 03:34:35 0000-00-00 00:00:00 2022 0 0 [in press] 2022 0000-00-00 PostprintKoncna VTisku NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2023-12-06 339.138 0167-4544 10.1007/s10551-022-05295-8 132687619 Moral_Categorization_of_Opportunists_in_Cross-Border_Interfirm_Relationships.pdf Moral_Categorization_of_Opportunists_in_Cross-Border_Interfirm_Relationships.pdf 1 B4F3AD04BFB507B08F6D7909A5F7DA3A 29fc2712faf15f6f7badbb0e377beac1ebc570adcc36b7c82b6ea9ab8c980e78 62b51e48-0ea7-11ee-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=170345 https://link.springer.com/article/10.1007/s10551-022-05295-8 0 7b56c18c-0ea5-11ee-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=170340 Ekonomska fakulteta 0 0 0