20.500.12556/RUL-146885 Celostna grafična podoba podjetja Školarice Corporate identity of company Školarice Slovenska posest Školarice se ukvarja s predelavo in prodajo ekstra deviškega oljčnega olja. Namen diplomskega dela je bila tako izdelava celostne grafične podobe in različnih grafičnih izdelkov za njihovo posest. V sklopu diplomskega dela se je tako oblikoval logotip, vizitka, letak, spletna stran, promocijski video in etikete za steklenice oljčnega olja. Prav tako se je izdelala embalaža za shranjevanje posameznih artiklov ekstra deviškega oljčnega olja slovenske Istre, posestva Školarice. Pri oblikovanju izdelkov je bilo pomembno vodilo, da bi nova grafična podoba izstopala od drugih konkurenčnih izdelkov in bi predstavljala tradicijo ter proizvode omenjenega posestva. V diplomskem teoretičnem delu je predstavljen pregled konkurenčnih izdelkov in različnih grafičnih materialov, ki smo jih kasneje v nalogi tudi uporabili. Cilj dela je bila tudi izdelava spletne strani in promocijskega videa, ki smo jih v praktičnem delu tudi realizirali. S pomočjo programov za oblikovanje (Adobe Illustrator, Adobe Photoshop) smo tako izdelali logotip, vizitke, letak in sekundarno embalažo za oljčno olje. Izvedena je bila tudi analiza očesnih premikov (na napravi, namenjeni analizi sledenju očesnih premikov Tobii). Analizo smo izvedli na oblikovanih etiketah in opazovanju zaščitene označbe porekla proizvoda ter podatka o izvoru olja. Analiza je pokazala primernost oblikovanja in postavitve omenjenih elementov na etiketah. Rezultati diplomskega dela so tako uspešno izdelani grafični izdelki, ki smo si jih zadali na začetku kot glavne cilje naloge. Prav tako smo uspešno pripravili podobo spletne strani in izdelali promocijski video. Diplomsko delo bo posestvu z novo grafično podobo, izdelki in s promocijskim materialom tako omogočilo še višjo dodano vrednost, kar bo najverjetneje vplivalo na prodajo in prepoznavnost posestva. The Slovenian Školarice estate processes and sells extra virgin olive oil. The aim of the thesis was to create an overall graphic image and various graphic products for the estate. The thesis included the design of a logo, a business card, a flyer, a website, a promotional video and labels for the olive oil bottles. Packaging for the storage of individual items of extra virgin olive oil from the Slovenian Istria estate of Školarice was also produced. An important guiding principle in the design of the products was that the new graphic image should stand out from other competing products and, at the same time, represent the tradition and products of the estate. The theoretical part of the thesis presents an overview of the competing products and an overview of the different graphic materials that were used later in the thesis. The aim of the thesis was also to create a website and a promotional video, which were also realised in the practical part of the thesis. Using design software (Adobe Illustrator, Adobe Photoshop), we created a logo, business cards, a flyer and secondary packaging for olive oil. An eye movement analysis was also carried out (on the Tobii eye movement tracking device), using the designed labels and the observation of the PDO and the origin of the oil. The analysis showed the appropriateness of the design and positioning of these elements on the labels. The results of the thesis are thus successfully produced graphic products, which we set ourselves at the beginning of the thesis as the main objectives of the thesis. We have also successfully designed the website and produced a promotional video. The new graphic design, products and promotional material will thus give the estate even more added value, which is likely to have an impact on the sales and visibility of the estate. ekstra deviško oljčno olje embalažni materiali zgodovina barve oljčna drevesa. extra virgin olive oil packaging materials history colours olive trees. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-06-15 09:02:24 2023-06-15 09:02:26 2023-06-16 04:00:00 0000-00-00 00:00:00 2023 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 90907 13900.pdf 13900.pdf 1 FDB46370A32096186188BB03DD72519D 4a0163b42dad638f802af32e84e491859ba7082ff339af97b8c81b628b7490d6 3b90d297-0b4a-11ee-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=170192 Naravoslovnotehniška fakulteta 0 0 0