20.500.12556/RUL-145885 Moda in potrošnja znamk pri najstnikih diplomsko delo Fashion and fashion brand consumption of teenagers V diplomskem delu so proučene znamke, moda, kultura in razrednost ter njihovi vplivi na potrošniške odločitve slovenskih srednješolcev. Oblačila, ki jih nosimo, pohištvo, s katerim zapolnjujemo naše domove, vse reklame, ki zakrivajo avtobuse, in vsak del le-teh sestavljajo znamke, ki jih neposredno predstavljajo njihovi logotipi. Modne znamke v današnjem času predstavljajo več sto milijard dolarjev vredno industrijo, ki zaposluje na milijone ljudi po vsem svetu in bolj kot kdajkoli prej vpliva na potrošnike. Na modo in stile posameznikov pa imata poleg ekonomskega statusa velik vpliv tudi kultura in kraj bivanja. V nalogi je proučeno predvsem to, kako najstniki doživljajo modo in kaj najbolj vpliva na njihove potrošniške odločitve. The thesis examines brands, fashion, culture and class and their influence on the consumer decisions of Slovenian high school students. The clothes we wear, the furniture we fill our homes with, all the advertisements that cover the buses and every part of them are made up of brands that are directly represented by their logos. Today, fashion brands represent a multi-hundred billion dollar industry, employing millions of people worldwide and influencing consumers more than ever before. In addition to economic status, the culture and the place of residence also have a great influence on the fashion and styles of individuals. In the assignment, I mainly study how teenagers experience fashion and what most influences their consumer decisions. Znamke moda razred najstniki visoka moda Brands fashion class teenagers high fashion true true false [A. Bizavičar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-05-17 08:30:02 2023-05-17 08:30:14 2023-05-19 12:16:29 0000-00-00 00:00:00 2023 0 Ljubljana 0 Ljubljana 31 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366:391-053.6(043.2) 149002 152726787 10772.pdf 10772.pdf 1 81B5134EBC1223D993807BA893A533B7 6a7f273dfecfbd9f66cde77ecc2c929612d90382732d9294ca8607c621b80e72 05efb0da-f47c-11ed-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=168952 Fakulteta za družbene vede 0 0 0