20.500.12556/RUL-142957 New technology or new monopolies? Amazon’s elusive retail revolution Nova tehnologija ali novi monopoli? Technology companies are often described by their founders and analysts as holding the potential to disrupt the industry and revolutionise the world. In this article, we focus on Amazon Inc. as one of the trillion-dollar technology companies that are credited with having disrupted its industry. The article provides an evaluation framework built around disruptive innovation and radical innovation theories. This framework is used to assess the extent to which Amazon Inc. has revolutionised retail industry. Based on this framework, it is argued that Amazon is not a disruptor because it has not created new markets but entered existing ones. We use this framework to analyse the retail sales process and its components and show that Amazon’s technology has not brought architectural changes to the retail sales process or radically change its component parts. It is concluded that Amazon’s success is not the result of technology and innovation but arises from its monopoly that has been built on the traditional retail model Ustanovitelji tehnoloških podjetij pogosto trdijo, da imajo njihova podjetja potencial, da temeljito preobrazijo svojo vejo industrije in revolucionirajo svet. V tem članku se osredinim na podjetje Amazon Inc., ki mu stroka pripisuje zasluge za preobrazbo področja drobne prodaje. V članku skušam preverjati to trditev na sistematičen način s pomočjo evalvacijskega okvirja, ki sem ga razvil na podlagi teorij o radikalnih inovacijah in disruptivnih inovacijah. Na podlagi izvedene analize pridem do sklepa, da Amazon ni preobrazil drobnoprodajne industrije, ker ni razvil novih trgov, pač pa je zgolj zajel obstoječe povpraševanje. V nadaljevanju analiziram drobnoprodajni process in njegove komponente ter pokažem, da Amazonova tehnologija ni niti prinesla arhitekturnih sprememb v tem procesu niti ni radikalno spremenila njegovih komponent. Članek sklenem z ugotovitvijo, da Amazonov uspeh ni rezultat tehnoloških inovacij, temveč rezultat monopolnih praks, ki jih je Amazon uspel vzpostaviti s pomočjo naprednih tehnologij new tech disruptive innovation radical innovation Amazon retail nova tehnologija disruptivne inovacije radikalne inovacije Amazon maloprodaja prodaja na drobno true false true Angleški jezik Slovenski jezik Članek v reviji 2022-12-06 10:19:01 2022-12-06 10:19:06 2022-12-07 03:32:26 0000-00-00 00:00:00 2022 0 0 Str. 682-706, 785-786 št. 3 Letn. 59 jul.-sep. 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2022-09-30 [316.334.2: 330.341.1]:[339.371:077] 0040-3598 10.51936/tip.59.3.682–706 128602115 nova-tehnologija-ali-novi-monopoli-amazonova-vprasljiva-revolucija-v-drobnoprodaji.pdf nova-tehnologija-ali-novi-monopoli-amazonova-vprasljiva-revolucija-v-drobnoprodaji.pdf 1 46FD8DC77E2160FE40637412DAEC1ED1 e8b8da061d1bc5ac1ef9e2c6dcfc3c312671cd37e6b3ab688442e4fd96680f05 08708a12-7547-11ed-9c94-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=164542 Fakulteta za družbene vede Teorija in praksa 0 0 0