20.500.12556/RUL-140852 The status quo of the visual turn in public relations practice While most research in public relations and strategic communication concentrates on textual elements, this contribution shifts the focus to the growing importance of visual elements. The theoretical background is based on visual theory and the concept of strategic mediatization. By using a large-scale quantitative survey among 3,387 European communication professionals, this study is the first empirical evidence of communication professionals’ perspectives concerning visual communication. Therefore, the paper empirically demonstrates a visual turn in strategic communication. Although practitioners have been using visual elements since the very beginnings of their trade, only a minority guide these activities through a sound management process. This calls for a deeper consideration of visual communication management in practice and visual public relations research in academia. visual public relations visual communication management strategic mediatization odnosi z javnostmi sporazumevanje vizualne komunikacije true false true Angleški jezik Slovenski jezik Članek v reviji 2022-09-20 11:06:40 2022-09-20 11:06:45 2022-09-21 03:43:55 0000-00-00 00:00:00 2021 0 0 Str. 229-252 Iss. 2 Vol. 46 2021 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7.038.53:316.77:659.4 0341-2059 10.1515/commun-2019-0111 122053635 Vercic_C.pdf Vercic_C.pdf 1 231B161ACC248EA090665719A74A8D1C 155f3d0edf7a9aa764e64073cb0ac69c227d549e251e79cfc7f44fb139e03090 e17f48e2-38c3-11ed-92af-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=161667 https://www.degruyter.com/document/doi/10.1515/commun-2019-0111/html 0 f3d022f9-38c3-11ed-92af-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=161668 Fakulteta za družbene vede 0 0 0