20.500.12556/RUL-138829 The effect of email invitation elements on response rate in a web survey within an online community In the research of online communities and web survey methodology little is known about how elements in email invitations to list-based web surveys can be used to obtain higher response rates. In the present work, we investigated whether making authority, plea for help, and sense of community salient in email invitations determines the response of survey participants. Drawing from both survey methodology and recent research on online communities, this study also tested a hypothesis on the relationship between activity in an online community and survey response. Using a full-factorial experiment based on a simple random sample of 2500 members from the largest online health community in Slovenia, the results support only the hypothesis that plea for help is an effective response-inducing element in email invitations. Furthermore, the results support the hypotheses that online community activity, related to the frequency of visits and number of posts to an online community, are positively associated with response in list-based web survey. Since this study also shows that combining more than one element in email invitations does not necessary improve response rates, web survey research and practice may benefit from future research on this topic. email invitation invitation element list-based web survey online community unit non-response true false true Angleški jezik Angleški jezik Članek v reviji 2022-08-22 09:35:36 2022-08-22 09:35:44 2022-09-15 04:17:14 0000-00-00 00:00:00 2016 0 0 Str. 320-329 Vol. 56 Mar. 2016 0000-00-00 PostprintKoncna Objavljeno NiDoloceno 0000-00-00 0000-00-00 2015-12-17 303.62:004.738.5 0747-5632 10.1016/j.chb.2015.11.025 33758045 Petrovcic_CHB_2016.pdf Petrovcic_CHB_2016.pdf 1 A704DBB35C6D86EC822D68F026F8BE1F 9634f68011fc009d5c4b909c2c4a9c1775f31c02d7db70894211f66b2d5bfb9c 653e8568-21ed-11ed-92af-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=159292 Fakulteta za družbene vede 0 0 0