20.500.12556/RUL-138377 From car use reduction to ride-sharing the relevance of moral and environmental identity Car use contributes significantly to environmental pollution, leading people to rethink their transport habits. Previous studies on car use reduction relied on established theories related to values and self-regulation to examine this decision. In this paper, we offer an alternative approach and examine the intention to reduce car use through the prism of identity theory, and propose environmental and moral identities, together with environmental concern, as the main antecedents to the importance of car use reduction and intention to reduce car use. Further, we consider ride-sharing intention as an outcome of the decision to reduce car use. The proposed conceptual model is tested on a sample of consumers from the United Kingdom using an online consumer panel. The results offer partial support for the influence of moral identity, environmental identity, and environmental concern on the importance to reduce car use and intention. The links among the importance of and intention to reduce car use, along with ride-sharing intentions, are supported. Finally, managerial implications are discussed, and future research directions are suggested. marketing traffic ethics sustainable development trženje promet etika trajnostni razvoj true false true Angleški jezik Slovenski jezik Članek v reviji 2022-07-18 14:57:45 2022-07-18 15:04:04 2023-03-30 03:29:20 0000-00-00 00:00:00 2023 0 0 Str. 396-407 iss. 2 Vol. 22 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 1472-0817 10.1002/cb.2080 113059587 J_of_Consumer_Behaviour_-_2022_-_Culiberg_-_From_car_use_reduction_to_ride‐sharing__The_re.pdf J_of_Consumer_Behaviour_-_2022_-_Culiberg_-_From_car_use_reduction_to_ride‐sharing__The_re.pdf 1 25FC01294B2CD8F56DA3A72EDD8C14C2 0a0903a370c9f4101e46634fee6552b0d050885c1cbce8beb61b02a7e029fbc0 43bf3068-ce1c-11ed-a314-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=167611 https://onlinelibrary.wiley.com/doi/10.1002/cb.2080 0 a647748e-0699-11ed-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=158672 Ekonomska fakulteta 0 0 0