20.500.12556/RUL-137837 Družbena omrežja in pripadnost navijačev nogometnemu klubu diplomsko delo Social media and fan affiliation to a football club Nogomet je atraktiven šport z neverjetno močjo povezovanja, njegovi navijači so izjemno pripadni nogometnim klubom in njihovim tržnim znamkam. Sčasoma je nogomet postal družbeno vezivo, ki je začelo nadomeščati stare načine povezovanja ljudi. Napredna tehnologija je zmanjšala in povezala svet, sama geografska lokacija domicila nogometnega kluba je postala zanemarljiva, dostop do informacij o nogometnih klubih s celega sveta imamo na dosegu dlani. Prihod spleta in družbenih omrežij sta med drugim navijačem omogočila tudi nove oblike druženja v virtualnih skupnostih in prišlo je do nastanka tako imenovanih modernih plemen. Tehnološke inovacije so tako botrovale spremembam odnosov med samimi navijači ter njihovemu odnosu do lokalnega okolja. V diplomskem delu se bom osredotočila na preučevanje vpliva modernih načinov povezovanja in komuniciranja na pripadnost navijačev nogometnim klubom oziroma njihovim tržnim znamkam, s poudarkom na moškem nogometu na evropski klubski ravni, natančneje na primeru lokalnega slovenskega kluba NK Olimpija Ljubljana in geografsko oddaljenega angleškega kluba Liverpool FC. Football is an attractive sport with an incredible power of connecting. Its fans are very affiliated to football clubs and their brands. Over time, football has become a social binder which replaces the old ways of connecting with other people. Technology development has reduced and connected the world, the very geographical location of the domicile of the football club has become negligible, the access to information regarding football clubs around the world is just at the palm of our hands. The arrival of the web and social media has enabled fans with new ways of socializing in virtual communities, triggering the formation of so-called modern tribes. Technological innovations have altered the change in the relations between fans and their relation to the local environment. In my thesis, I will examine the influence of the modern ways of connecting and communicating on fan affiliation to brands of football clubs, focusing on man football on the European club level, more precisely, on the case of the local Slovenian club FC Olimpija Ljubljana and the foreign English club Liverpool FC. tržna znamka nogometnega kluba družbena omrežja povezovanje z drugimi navijači pripadnost lokalnost. football club brand social media connecting with other fans affiliation local environment. true true false [T. Kren] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-07-02 08:30:01 2022-07-02 08:30:07 2022-09-15 04:15:54 0000-00-00 00:00:00 2022 0 Ljubljana 0 Ljubljana 74 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.6:796.332(043.2) 136198 114657027 7985.pdf 7985.pdf 1 987135651D0E1E55DEA0B4368EEB6521 e5a7b437fa48d4bc997a565988a6f35e1d67387f62d8c0494415c9bdcbdfd484 344f9ba6-f9d0-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=157940 Fakulteta za družbene vede 0 0 0