20.500.12556/RUL-137725 Consumer preference for nutrition and health claims a multi-methodological approach To understand consumers’ acceptance and preference in relation to Nutrition and Health Claims (NHCs) on food products and the reasons for their (non)acceptance in an Eastern European country with a weak tradition in NHC, and an enormous increase in the number of foods with NHCs in recent years, this study aimed to fill a research gap by applying a multi-methodological approach combining a survey and conjoint analysis (n = 204) and a focus group (n = 45). The survey demonstrated that Slovenian consumers in general are moderately doubtful of NHCs. Conjoint analysis showed that when Slovenians choose their breakfast cereals, NHCs are more important than whether visual images are present. Visual images convince only the youngest consumers. The study revealed the importance of social perception and trust in the social system for accepting foods with NHCs/ images. Consumers who did not trust the political and economic system also did not accept foods with NHCs/ images. nutrition claims health claims focus group conjoint analysis trust preference živilstvo živila prehranske trditve zdravstvene trditve potrošniki Slovenija true false true Angleški jezik Slovenski jezik Članek v reviji 2022-06-29 11:16:41 2022-06-29 11:16:42 2022-09-15 04:15:44 0000-00-00 00:00:00 2020 0 0 10 str. art. 103863 Vol. 82 2020 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 641 0950-3293 10.1016/j.foodqual.2019.103863 4343176 1-s2.0-S0950329319306305-main.pdf 1-s2.0-S0950329319306305-main.pdf 1 78C6A3DBC12D675E2D901F10513F1946 a97e23979f4fa226b925652de88a3e3bfbf9b6af7cf7f364eb0fd857319e6372 6f2ac241-f78c-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=157776 https://www.sciencedirect.com/science/article/pii/S0950329319306305 1 fc17ce76-f78b-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=157775 Biotehniška fakulteta 0 0 0