20.500.12556/RUL-137571 Consumer confusion caused by nutrition apps in product healthiness evaluation Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness. marketing nutrition consumer behaviour consumer confusion perceived healthiness attitude certainty inconsistent information nutrition apps trženje prehrana vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2022-06-22 09:39:06 2022-06-22 09:42:55 2022-09-15 04:15:24 0000-00-00 00:00:00 2022 0 0 Str. 101-110 iss. 2 (art. 3) Vol. 24 Jun. 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2022-06-01 339.138 2335-4216 10.15458/2335-4216.1300 110231299 Consumer_confusion_caused_by_nutrition_apps_in_product_healthiness_evaluation.pdf Consumer_confusion_caused_by_nutrition_apps_in_product_healthiness_evaluation.pdf 1 06C3C20328F7B4761832533A5DA10FBF a32233f02daa9f90d223280cca3f1a81eafa68d1ba5e8bca34632cac27210154 b1b4f112-f1fe-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=157569 https://www.ebrjournal.net/home/vol24/iss2/3/ 0 b755d745-f1fe-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=157570 Ekonomska fakulteta 0 0 0