20.500.12556/RUL-137060 Empowerment in social marketing systematic review and critical reflection This paper analyses how social marketing scholarship engages with the concept of empowerment and reflects critically on its usage and conceptualisations. Based on a systematic literature review, the paper discusses the importance of empowerment theory for increasing the emancipatory potential of social marketing in pursuit of community betterment and social change. The paper offers a definition of empowerment for the social marketing discipline, constructs a conceptual framework of empowerment for social marketers, and clarifies the main aspects and principles of empowerment theory relevant for the development of critical social marketing, thereby providing sources for future research, continuing critical reflections and critique. empowerment empowerment theory critical social marketing systematic review social marketing social change socialno trženje družbene spremembe true false true Angleški jezik Slovenski jezik Članek v reviji 2022-05-31 13:06:12 2022-05-31 13:06:15 2023-01-10 03:29:51 0000-00-00 00:00:00 2022 0 0 Str. 1104–1136 no. 11/12 Vol. 38 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 364.614.2:339.138 0267-257X 10.1080/0267257X.2022.2078864 109889795 Empowerment_in_social_marketing_systematic_review_and_critical_reflection.pdf Empowerment_in_social_marketing_systematic_review_and_critical_reflection.pdf 1 C949788A7FB84C0652EAC250CBF069FC 173a1f7f0029482c6cfd868925288ba0369e7c09c3eefca2856714558acacf31 521ab62e-9025-11ed-9c94-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=165581 https://www.tandfonline.com/doi/full/10.1080/0267257X.2022.2078864 0 2848f456-5c31-11ed-9c94-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=163716 Fakulteta za družbene vede 0 0 0