20.500.12556/RUL-136255 Odnos med družbeno odgovornostjo podjetij, ugledom in zaupanjem magistrsko delo The relationship between corporate social responsibility, reputation and trust V današnjem času družbeno odgovorno ravnanje podjetij vedno bolj pridobiva na veljavi. Danes ni več dovolj zgolj strogo in striktno sledenje zakonskim obveznostim in minimalen vložek, ki bi zadostil potrebi po spoštovanju pravil in norm, povezanih z družbeno odgovornim ravnanjem. Danes se od podjetij v najrazličnejših panogah poslovanja pričakuje več, če želijo biti uspešna in priznana na dolgi rok. Pričakuje se aktivno udejstvovanje in inovativne rešitve ter zamisli, povezane z družbeno odgovornim ravnanjem. V magistrskem delu sem raziskovala, kako družbena odgovornost vpliva na ugled in zaupanje podjetja pri potrošnikih in kako sta ugled in zaupanje povezana. Za preverjanje zastavljenih hipotez sem uporabila anketni vprašalnik in njegovo analizo ter prišla do zaključka, da družbeno odgovorno ravnanje podjetja pomembno vpliva na njegov ugled in na zaupanje vanj. Hkrati sem ugotovila tudi, da večji kot je ugled podjetja, večje je zaupanje vanj. Nowadays, corporate social responsibility is gaining importance. Today, strict and strict adherence to legal obligations and a minimum investment that would meet the need to comply with the rules and norms related to socially responsible behavior are no longer enough. Today, more is expected of companies in a wide variety of industries if they are to be successful and recognized in the long run. Active participation and innovative solutions and ideas related to socially responsible behavior are expected. In my master's thesis, I researched how social responsibility affects a company's reputation and trust in consumers and how reputation and trust are related. I used the survey questionnaire and its analysis to test the hypotheses and concluded that the company's socially responsible behavior has a significant impact on its reputation and trust in it. At the same time, I also found that the greater the company’s reputation, the greater the trust in it. družbena odgovornost ugled zaupanje podjetje družbeno odgovorno ravnanje social responsibility reputation trust company socially responsible behavior true true false [L. Šarabon Štojs] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2022-04-21 08:30:01 2022-04-21 08:30:03 2022-09-15 04:13:39 0000-00-00 00:00:00 2022 0 Ljubljana 0 Ljubljana 56 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.35(043.2) 135889 105633795 7712.pdf 7712.pdf 1 9A712F4BA403652DC56D8A2CC80BE9E2 1986d4408eee139b4bcd57980954f5adf0dc379d05f2a61c865683ce75935ce0 685c3b21-c13c-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=155794 Fakulteta za družbene vede 0 0 0