20.500.12556/RUL-135656 The formation of consumers' warmth and competence impressions of corporate brands the role of corporate associations Despite a growing body of evidence showing how consumers' impressions of corporate brands' warmth and competence lead to managerially relevant outcomes, the cognitive processes by which consumers form such impressions remain poorly understood. This study draws on theories from the cognitive and social psychology fields to develop a conceptual model that explains the formation of differentiated (i.e., nonstereotypical) warmth and competence impressions based on specific dimensions of corporate associations. These impressions transform consumers' information about a company into trust. The conceptual model was tested in a randomized between-subjects experiment that manipulated the different dimensions of corporate associations and established the causal and mediating relationships (Study 1). To increase the external validity of Study 2, the participants rated real companies using a survey. The implications of the findings for consumer impression formation theory are discussed, and managerial recommendations for both influencing warmth and competence impressions and fostering consumer trust are provided. corporations brands consumer behaviour consumer trust corporate associations corporate branding impression management warmth and competence korporacije blagovne znamke vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2022-03-23 15:20:23 2022-03-23 15:45:17 2023-01-05 15:37:09 0000-00-00 00:00:00 2022 0 0 Str. 639-653 iss. 4 Vol. 19 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 1740-4754 10.1111/emre.12509 99454979 European_Management_Review_-_2022_-_Gidakovi_-_The_formation_of_consumers__.pdf European_Management_Review_-_2022_-_Gidakovi_-_The_formation_of_consumers__.pdf 1 E877B88AAEFD9B392ABEB5052CB73B8E 615460c277c5c888a47a35c5eb9c9f5d7c40d346c45632e5468bc2291f93d0bf 3eac5ec5-806f-11ed-9c94-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=165145 https://onlinelibrary.wiley.com/doi/10.1111/emre.12509 0 42bf765a-aab5-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=154873 Ekonomska fakulteta 0 0 0