20.500.12556/RUL-135459 Adoption of collaborative consumption as sustainable social innovation sociability and novelty seeking perspective This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process and outcomes of consumption. These factors, as well as social norms connected with in-group collectivism, are especially important for the specific context of the CEE region. The SEM model with the intention to consume collaboratively as a dependent variable, is tested on a sample of 270 collaborative consumers in Poland. All pro-social factors, i.e. trust, sociability and novelty seeking, received empirical support as antecedents of perceived CC usefulness, and together with social norms contributed to CC intention. Policy makers and businesses in CEE that want to facilitate CC may consider these results in their activities. Central and Eastern Europe consumer society innovations collaborative consumption social innovation theory of planned behavior CEE region social norms novelty seeking srednja in vzhodna Evropa potrošniška družba inovacije true false true Angleški jezik Slovenski jezik Članek v reviji 2022-03-15 15:10:29 2022-03-15 15:22:04 2022-09-19 11:55:55 0000-00-00 00:00:00 2022 0 0 Str. 163-179 Vol. 144 May 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 0148-2963 10.1016/j.jbusres.2022.01.062 97264131 RAZ_Małecka_Agnieszka_2022.pdf RAZ_Małecka_Agnieszka_2022.pdf 1 2691E5A27A681F029C2F1785C7A5B558 20454aaf6cc769291be9705bf9ef82cab26da9ea6d4e4ff1e00ef4e1e6ade86a ca577c2f-a46a-11ec-8556-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=154557 https://www.sciencedirect.com/science/article/pii/S0148296322000741 0 d25377f9-a46a-11ec-8556-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=154558 Ekonomska fakulteta 0 0 0