20.500.12556/RUL-135007 Risk management and strategy alignment influence on new product development performance Drawing on the contingency view of strategic alignment and existing risk management paradigms, a cross-sectional study was conducted to investigate how strategic product-market orientation moderates the impact of risk management system (RMS) on new product development (NPD) performance. A regression model from a sample of 95 companies shows that companies supported by RMS have higher NPD performance than companies without RMS. However, this effect is not stronger for prospectors, i.e. companies most influenced by NPD. Contrary to well established belief in the risk management literature and practice, we find that a state-of-the-art enterprise risk management (ERM) can help prospectors achieve higher NPD performance only up to a point. In fact, prospectors benefit most from relatively less developed (ERM) systems, suggesting that overly extensive control procedures may hinder successful new product development. Based on empirical evidence, the study offers new insights into the interplay between strategy, risk management and NPD performance. From a practical perspective, our findings can serve as a guide to help organisations align their RMS to better support their strategic direction. Such guidance is currently lacking in the academic and professional literature. entrepreneurship management strategy strategic type new product development NPD enterprise risk management ERM NPD performance podjetništvo management strategija true false true Angleški jezik Slovenski jezik Članek v reviji 2022-02-17 08:04:32 2022-02-17 08:26:46 2023-11-21 03:36:48 0000-00-00 00:00:00 2023 0 0 Str. 1547–1559 no. 12 Vol. 35 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658 0953-7325 10.1080/09537325.2021.2011192 88825859 Risk_management_and_strategy_alignment__influence_on_new_product_development_performance.pdf Risk_management_and_strategy_alignment__influence_on_new_product_development_performance.pdf 1 A1E4174290CB47FF4CDEC084912B5382 44033168ed800f24c09b55af661c187f3e0c9d4e5f44b955bdebe52c5b97842c 38980f56-8783-11ee-9dd9-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=177766 https://www.tandfonline.com/doi/full/10.1080/09537325.2021.2011192 0 3216d554-8fc1-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=153818 Ekonomska fakulteta 0 0 0