20.500.12556/RUL-134928 "We go together" understanding social cause-related purchase intentions of young adults Building on social identity theory, this study sheds light on the interplay of social connections and emotion regulation in determining social cause-related purchase intentions. The focus of the study is on young adults, an age segment whose active role in solving social problems is appreciated today. We examine the context of three South-East European countries with varying levels of familiarity with social cause-related purchases and test the conceptual model using multi-group structural equation modeling. The results show that social connections are positively related to young adults’ social cause-related purchase intentions, while emotion regulation strengthens this relationship in countries where young adults have more opportunities for social cause-related purchases. The study has both theoretical and policy-related implications for multiple stakeholders, including managers, policy makers, and advocacy group representatives. marketing trends social connection emotion regulation social cause-related purchase intentions young adults cause-related marketing (CrM) social identity theory trženje vedenje potrošnikov trendi true false true Angleški jezik Slovenski jezik Članek v reviji 2022-02-11 11:19:40 2022-02-11 11:26:16 2022-09-14 04:10:43 0000-00-00 00:00:00 2022 0 0 Str. 130-142 Vol. 140 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 0148-2963 10.1016/j.jbusres.2021.10.072 89827331 RAZ_Arslanagic-Kalajdzic_Maja_2022.pdf RAZ_Arslanagic-Kalajdzic_Maja_2022.pdf 1 610899660837780F5135ECFC501EBC20 59443e70e47478c7cd5d0cf33b6aa597e2f955897e41215ce02893b960bfd587 a84c07e4-8b24-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=153680 https://www.sciencedirect.com/science/article/pii/S0148296321007992?via%3Dihub 0 b24f26eb-8b24-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=153681 Ekonomska fakulteta 0 0 0