20.500.12556/RUL-132485 Evaluation of factors in buying decision process of furniture consumers by applying AHP method There are not many wooden products that consumers would buy on pure impulse. Their decision regarding the purchase of a product normally undergoes a process of consideration – the more expensive the product, the more thorough the consideration. The consumer buying decision process consists of five stages: need recognition, search for information, alternatives evaluation, purchase decision and post-purchase behaviour. A company must establish what is important for consumers in each stage of this process. On the basis of these findings, the company must define the measures to influence consumers in individual phases. In this study, the analytic hierarchy process was used to analyse the buying behaviour of potential furniture buyers. Slovenian and Croatian marketing experts were asked about the habits, requests and needs of furniture buyers. The results of the research can serve as useful information for companies producing wooden products in the formulation of successful marketing strategies. buyer decision process buying behaviour wood company furniture AHP pohištvena industrija nakupne odločitve AHP metoda analiza true false true Angleški jezik Hrvaški jezik Neznano 2021-10-27 13:17:55 2021-10-27 13:17:57 2022-09-12 04:12:37 0000-00-00 00:00:00 2017 0 0 Str. 37-43 no. 1 Vol. 68 2017 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 67 0012-6772 10.5552/drind.2017.1625 2683529 RAZ_Oblak_Leon_2017.pdf RAZ_Oblak_Leon_2017.pdf 1 C40C4F6EB7CEE90E5639EA816D928F97 dd2bdfa4d2763e13cee1f2577a2355aeaa3bb0618f29a174d07a1ee12347e788 80907666-3718-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=150137 Biotehniška fakulteta 0 0 0