20.500.12556/RUL-132358 Understanding how consumers categorise health related claims on foods a consumer-derived typology of health-related claims The Nutrition and Health Claims Regulation (NHCR) EC No 1924/2006 aims to provide an appropriate level of consumer protection whilst supporting future innovation and fair competition within the EU food industry. However, consumers’ interpretation of health claims is less well understood. There is a lack of evidence on the extent to which consumers are able to understand claims defined by this regulatory framework. Utilising the Multiple Sort Procedure (MSP), a study was performed (N = 100 participants across five countries: Germany, the Netherlands, Slovenia, Spain and the United Kingdom) to facilitate development of a framework of health-related claims encompassing dimensions derived from consumers. Our results provide useful insight into how consumers make sense of these claims and how claims may be optimised to enhance appropriate consumer understanding. They suggest consumers may not consciously differentiate between a nutrition claim and a health claim in the way that regulatory experts do and provide insight into where this might occur. A consumer-derived typology of health-related claims based on three key dimensions is proposed: (1) Familiarity with the nutrient, substance or food stated in the claim; (2) statement type in terms of simplicity/complexity; (3) relevance of the claim, either personally or for a stated population group. nutrition claims health claims consumer understanding multiple sort procedure health claim typology prehrana nutricija zdravje potrošniki true false true Angleški jezik Slovenski jezik Članek v reviji 2021-10-22 13:09:24 2021-10-22 13:09:26 2022-09-12 04:12:06 0000-00-00 00:00:00 2019 0 0 31 str. iss. 3, art. 539 Vol. 11 2 Mar. 2019 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 612.39 2072-6643 10.3390/nu11030539 39952133 RAZ_Hodgkins_Charo_E._2019.pdf RAZ_Hodgkins_Charo_E._2019.pdf 1 5E673626D554EB591EA935EF231783FD b1fb3cdadb731748d9e4a7375278fc2dd6b46b6bb87dad8eee4fe14909063e71 c490b228-3328-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=149983 https://www.mdpi.com/2072-6643/11/3/539 1 836501b4-3328-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=149982 Biotehniška fakulteta 0 0 0