20.500.12556/RUL-132001 Montenegro's road to sustainable tourism growth and innovation Tourism is the most important export sector in Montenegro, with a share of 22% of the total Gross Domestic Product (GDP) and a strong tendency toward growth. Tourism revenues contribute substantially to both the current account balance and employment. However, the current level of the tourist sector suffers from serious limitations. The switch from the current approach to tourism in Montenegro to a more sustainable tourism is only possible by becoming more innovative. Highlighting the importance of innovation in all its forms has been the motivation for our research. The application of the organizational, marketing, and design innovations of the Montenegrin tourism industry actors was examined in a survey, based on the Community Innovation Survey (CIS), with some necessary adaptations. The sample covered more than 70% of available tourism actors. The authors also analysed the experience from Slovenia, in particular the Slovenian example of the Bank of Tourism Potentials, finding this innovation potentially suitable for transfer to Montenegro. Based on the survey and analysis, the team designed certain recommendations for policy action that can be used as guidelines for policy makers. sustainable tourism growth Montenegro non-technological innovation Slovenia policy recommendations sustainable development innovation turizem rast trajnostni razvoj inovacije Črna gora true false true Angleški jezik Slovenski jezik Članek v reviji 2021-10-08 10:41:13 2021-10-08 10:41:15 2022-09-12 04:10:35 0000-00-00 00:00:00 2018 0 0 20 str. iss 12, art. 4687 Vol. 10 2018 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 501.131.1(497.16) 2071-1050 10.3390/su10124687 35956061 RAZ_Cerovic_Julija_2018.pdf RAZ_Cerovic_Julija_2018.pdf 1 D65F4D2950729D48A15D160C19F83F9B f8be5f5f462162b3107d8c91b607d5886f1788b461565266040d716a586dad48 1bf2c7a9-2818-11ec-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=149490 https://www.mdpi.com/2071-1050/10/12/4687 0 0a88280b-2818-11ec-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=149489 Fakulteta za družbene vede 0 0 0