20.500.12556/RUL-130934 Preučevanje nakupnega vedenja slovenskih kupcev kuhinj The analysis of the purchase behaviour of Slovenian buyers for the kitchen Odločitev za nakup kuhinje ni več le večja investicija, temveč je postala odločitev za izboljšanje kakovosti bivanja in enostavnejše življenje. Kuhinja se je poleg uživanja hrane, razvila v prostor za druženje in pogovore, mesto za učenje in ustvarjanje novih spominov. Zato nas je zanimalo, kateri dejavniki so najbolj odločilni pri nakupu kuhinje. Z anketiranjem potencialnih kupcev smo ugotovili, da so zanje najpomembnejši kvaliteta, cena in stil kuhinje. Z AHP metodo smo ugotavljali, kaj o tem menijo prodajalci kuhinj. Po njihovem mnenju so najpomembnejši dejavniki, ki vplivajo na odločitve kupcev, image proizvajalca, kvaliteta izdelave in materiala ter dejanska cena. The decision to buy a kitchen is no longer just a major investment, but has become a decision that improves the quality of life and makes life easier. In addition to eating, the kitchen has become a space for socializing and conversation, a place to learn and create new memories. That's why we were interested in what factors are most crucial when buying a kitchen. By surveying potential customers, we found that the quality, price and style of the kitchen were most important to them. We used the AHP method to find out what kitchen sellers think about these. According to them, the most important factors influencing customers' decisions are the image of the manufacturer, the quality of workmanship and material, and the actual price. cena kvaliteta trženje nakup kupec nakupno vedenje dejavniki price quality marketing purchase buyer purchasing behavior factors true false false [A. Pršlja] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-19 07:18:06 2021-09-19 07:18:08 2022-09-10 04:08:53 0000-00-00 00:00:00 2021 0 Ljubljana 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 684.645:339.13 197470 76791299 19751.pdf 19751.pdf 1 5F4B8ECAE84649C0EFA6A620C7F1D09D 4b5e243e59b492368691769f3298142190597e94c8972f97769d501f3e17b799 b6346bc7-1908-11ec-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=148134 Biotehniška fakulteta 0 0 0