20.500.12556/RUL-130280 Dogodek Evropska prestolnica kulture kot sredstvo za izboljšanje podobe mesta – primerjalna študija primerjalna študija European Capital of Culture event as a means to improve the image of a city – a comparative study diplomsko delo Dandanes so podobe krajev pomemben faktor pri izbiri destinacije, ki jo ljudje obiščejo, zato je za mesta pomembno, kakšno podobo imajo v očeh prebivalcev in obiskovalcev. Prihaja do poizkusov spreminjanja obstoječih podob s pomočjo kulturnih dogodkov. Evropska prestolnica kulture je popularen kulturni dogodek, s katerim si mesta prizadevajo privabiti večje število obiskovalcev ter s tem doprinesti k razvoju in prepoznavnosti kraja. V diplomski nalogi se posvečam vprašanju, ali mesta tekom gostovanja dogodka Evropska prestolnica kulture skušajo spreminjati svojo podobo, ter to prizadevanje predstavim na dveh konkretnih primerih, dogodkih EPK v mestih Rotterdam leta 2001 in Maribor leta 2012. Vpliv kulturnih dogodkov na podobo mesta je kompleksen in težko merljiv, zato si pomagam z analizami, ki prikazujejo ekonomske učinke dogodkov. Za boljše razumevanje vpliva večjih kulturnih dogodkov na kraje in njihovo podobo se v prvem delu diplomskega dela posvetim tudi zgodovini urbanega festivala in kulturnih dogodkov ter predstavitvi dogodkovnosti in festivalizacije. Today the image of a destination is an important factor in one's decision on which places to visit. That is why the image of a destination in the eyes of its residents and visitors is important for cities. Experiments to change the existing image of a place through cultural events have been tried. The European Capital of Culture is a popular cultural event through which cities strive to attract more visitors in order to contribute to the development and the visibility of a place. In my diploma thesis I focus on the question of whether cities try to change their image when they host the European Capital of Culture event, and I present two specific cases: the ECOC events in Rotterdam in 2001 and in Maribor in 2012. The impact of cultural events on the image of a city is complex and difficult to measure; therefore, I use analyzes that indicate the economic effect of the events. For a better understanding of the impact major cultural events have on places and their image, I also discuss the history of urban festivals and cultural events, and present events and festivalisation in the first part of the thesis. kulturni turizem trženje kulture Evropska prestolnica kulture dogodkovnost festivalizacija cultural tourism arts marketing European Capital of Culture events festivalisation true true false [H. Vardjan] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-12 08:30:01 2021-09-12 08:30:04 2022-09-09 04:15:40 0000-00-00 00:00:00 2021 0 Ljubljana 0 Ljubljana 35 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:316.7(497.412)(043.2) 130754 84837891 6328.pdf 6328.pdf 1 B94B97E088B18AE19DC8DFC0EEE3BD95 1ddb20ef6274627092214f01eb221c5f3437dee095a8429ddda7ca35c8f1346e 9c830b65-1392-11ec-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=147348 Fakulteta za družbene vede 0 0 0