20.500.12556/RUL-129605 Družbena in kulturna interpretacija memetike med mladimi odraslimi v Sloveniji: študija primera študija primera Social and cultural interpretation of memetics among young adults in Slovenia: a case study diplomsko delo Komunikacijska oblika, ki je poznana pod izrazom memetika oziroma, v sodobnem času, internetni memi, je popolnoma zaobjela svet. Sprva je bila uporabljena le v humoristične namene, danes pa jo prepoznamo tudi v družbenokritičnem kontekstu, in sicer v pogostem izražanju nasprotovanja ter v oglaševanju. Z razširitvijo interneta in njegove uporabe se je pomen memetike prelevil iz zgolj posmehovanja in apliciranja subjektivnega humorja znotraj skupin ljudi v močno diskurzivno in afektivno nabitost: množično opozarjanje na ekonomsko neenakost, kulturno zatrtost in politično ideološkost, a z ohranjeno zabavno perspektivo. V tem delu bo moj cilj podati kvalitativni opis te razširjene prakse v lastnem kulturnem in družbenem kontekstu, hkrati pa v praktičnem delu osvetliti in razumeti različne interpretacije takšnega načina medsebojne komunikacije. Image communication, known as memetics or, in modern times, internet memes, has completely embraced the world. Initially, it was used only for humorous purposes, but today it is also recognized in a socially critical context, namely in the frequent expression of opposition and in advertising. With the spread of the internet and its use, the meaning of memetics has shifted from ''just funny'' and application of "inside jokes" within groups of people to a strong discursive and affective charge: it gives mass attention to economic inequality, cultural repression and political ideology, but with a fun perspective. In this work, my goal will be to give a qualitative description of this widespread practice in our own cultural and social context, and at the same time in the empirical part to illuminate and understand different interpretations of this way of mutual communication. internetna memetika kultura študija primera mladi internetni memi. internet memetics culture case study young internet memes. true false false [C. Rožman] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-05 08:30:04 2021-09-05 08:30:06 2022-09-08 04:09:32 0000-00-00 00:00:00 2021 0 Ljubljana 0 Ljubljana 52 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.6:316.472.4-053.81(497.4)(043.2) 129934 79723267 5954.pdf 5954.pdf 1 46D8A58946230B6A326D086AE09B1C76 8796c373db09f8b9102ebb64221aae4886380b25f1c54e8bc99e89a361b911b5 783a2e9d-0e12-11ec-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=146614 Fakulteta za družbene vede 0 0 0